Director of Customer Lifecycle Marketing

About the role

Spring Step Shoes is seeking a Director of Customer Lifecycle Marketing to lead the strategy that transforms first-time customers into lifelong brand advocates. This is a highly strategic leadership position responsible for maximizing customer lifetime value across our Shopify ecommerce business through customer lifecycle marketing, CRM, loyalty, retention, customer engagement, community building, and advocacy programs.

Responsibilities

• Lead Customer Growth Strategy
• Develop and execute lifecycle strategies that increase customer lifetime value (LTV), repeat purchases, customer retention, and loyalty.
• Build scalable customer growth initiatives that support long-term ecommerce revenue.
• Identify opportunities to improve customer engagement through personalization and lifecycle optimization.
• Own CRM & Lifecycle Marketing
• Lead email, SMS, loyalty, referral, and marketing automation strategies.
• Optimize customer journeys including: Welcome campaigns, Post-purchase experiences, Cross-sell and upsell programs, Win-back campaigns, VIP and loyalty initiatives, Referral programs.
• Continuously test messaging, timing, segmentation, and offers to improve performance.
• Build Customer Community & Advocacy
• Grow an engaged customer community through reviews, user-generated content (UGC), referrals, and social engagement.
• Partner with Creative to showcase authentic customer stories and brand experiences.
• Expand customer advocacy initiatives that strengthen brand loyalty.
• Led Creator & Ambassador Programs
• Develop influencer, ambassador, affiliate, and creator partnerships.
• Scale customer referral and VIP programs.
• Measure program performance through engagement, retention, and revenue impact.

Requirements

• 8+ years of leadership experience in Customer Lifecycle, CRM, Retention, Loyalty, Growth Marketing, or Customer Engagement within a direct-to-consumer ecommerce business.
• Proven success increasing customer lifetime value, repeat purchases, and retention.
• Hands-on experience with: Klaviyo or similar CRM platforms, Email & SMS marketing, Marketing automation, Customer segmentation, Loyalty and referral programs, Customer analytics and reporting, UGC, influencer, and creator marketing.
• A strong analytical mindset with the ability to turn customer insights into business growth.
• Experience leading cross-functional teams and managing agencies or external partners.
• A background in footwear, fashion, apparel, accessories, or consumer lifestyle brands is highly preferred.

Qualifications

• Competitive wages and benefits.
• Company paid Holidays and Vacation.
• Profit sharing program.
• Advancement opportunities.

Benefits

• Flexible work schedule.
• Professional development opportunities.
• Employee wellness programs.

Pay

Competitive salary based on experience and qualifications.

Schedule

Full-time, On-site position in Pompano Beach, FL.