Director of Lifecycle Marketing

Responsibilities

• Own the end-to-end lifecycle marketing strategy to maximize customer engagement, retention, and revenue throughout the customer journey
• Translate business objectives into lifecycle programs that drive measurable outcomes (e.g., member retention, customer lifetime value, and recurring revenue)
• Design, implement, and oversee multi-channel campaigns (email, in-app, push, SMS), leveraging Braze and agency partners as needed
• Partner with Product, Data, Creative, and Customer Success to launch high-impact, multi-channel campaigns and continuously improve the customer experience
• Champion a culture of experimentation, leading robust A/B and multivariate testing to optimize communications and accelerate learning
• Leverage proprietary and third-party data to identify customer trends, segment audiences, and deliver personalized, high-impact campaigns
• Analyze performance metrics to continuously improve strategy and results, reporting regularly on campaign performance with actionable insights for executive stakeholders
• Stay current on industry trends, CRM best practices, and emerging technologies to ensure a competitive edge
• Collaborate with Data, Product, Creative, Customer Success, and Operations teams to ensure lifecycle programs are aligned, seamless, and customer-centric
• Manage agency and vendor relationships with accountability for deliverables, timelines, and budgets

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field (or equivalent professional experience)
• 8+ years of experience in lifecycle, CRM, or retention marketing, with a proven track record of driving measurable growth through multi-channel campaigns
• Expertise with customer engagement platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) and strong knowledge of marketing automation best practices
• Highly analytical and strategic thinker, proficient with data analysis tools to query, analyze, and synthesize insights into clear, actionable strategies
• Strong leadership and collaboration skills, with experience partnering cross-functionally with Product, Data, and Creative teams
• Exceptional communication skills (written, verbal, and presentation), with the ability to influence stakeholders at all levels
• Proven ability to manage multiple initiatives simultaneously, balancing strategic priorities with detail-oriented, flawless execution