Director of Lifecycle Marketing

The position of Director of Lifecycle Marketing is currently being managed by a partner company. Interested parties should apply directly to the partner company for further details.

About the role

Take ownership of the entire customer lifecycle by designing and scaling marketing programs that drive engagement, conversion, and long-term customer value. This leadership role blends strategic vision with hands-on execution, giving you the opportunity to build high-impact lifecycle campaigns while laying the foundation for a growing team. Working closely with cross-functional partners across marketing, product, engineering, sales, operations, and analytics, you will leverage data, automation, and personalization to optimize every stage of the customer journey.

Requirements

• 7+ years of experience in Lifecycle Marketing, CRM Marketing, Email Marketing, Retention Marketing, Customer Marketing, or a closely related discipline.
• Proven leadership experience building, managing, or mentoring marketing teams.
• Extensive hands-on experience with Salesforce and Salesforce Marketing Cloud (SFMC).
• Demonstrated success developing lifecycle marketing strategies from concept through execution, optimization, and performance measurement.
• Strong expertise in customer journey mapping, audience segmentation, personalization, A/B testing, campaign optimization, and marketing automation.
• Excellent copywriting, email marketing, and customer communication skills.
• Strong analytical mindset with experience defining KPIs, interpreting performance metrics, and translating insights into business improvements.
• Experience collaborating with cross-functional teams including Product, Engineering, Sales, Analytics, and Operations.
• Ability to thrive in fast-paced, high-growth environments with a hands-on approach to building new processes and programs.
• Experience in fintech, financial services, lending, proptech, or other regulated industries is highly preferred.
• Familiarity with compliance requirements, customer privacy considerations, and regulated marketing practices is considered a strong advantage.
• Strong organizational, communication, leadership, and project management skills with the ability to manage multiple priorities simultaneously.

Benefits

• Competitive total on-target earnings ranging from $210,000 to $235,000 USD annually, including base salary and biannual performance bonuses.
• Comprehensive medical, dental, and vision healthcare coverage beginning on your first day.
• Flexible paid time off to support work-life balance.
• Generous parental leave program.
• Monthly cell phone and internet stipend.
• Access to WeWork locations for flexible workspace options.
• Modern technology and resources to support productivity and collaboration.
• Inclusive, transparent, and collaborative culture focused on innovation, professional growth, and teamwork.