Director of Lifecycle Marketing

About the Job

Splitero is looking for a Director of Lifecycle Marketing to own and evolve our lifecycle strategy across the entire homeowner journey — from first interaction, to application and funding, and beyond. This role sits at the intersection of customer experience, marketing strategy, data, and technology, and is responsible for designing, executing, measuring, and optimizing lifecycle programs that drive conversion, accelerate pipeline velocity, and reactivate high-intent prospects. This is a hands-on, build-it role. You'll start as a solo operator — owning strategy while personally developing content, launching campaigns, and optimizing programs — with dedicated MarTech PM support on the technical execution side (SFMC configuration, data plumbing, etc). Within 6–12 months, you'll be expected to build and lead a lifecycle team, so proven people-management experience is essential. You'll report to the VP of Marketing and work side by side with the Director of Brand & Content to keep lifecycle programs on-brand, well-crafted, and consistent across every touchpoint.

Responsibilities

• Own the end-to-end lifecycle marketing strategy across the homeowner journey.
• Design and build customer journeys, segmentation strategies, testing roadmaps, and personalization initiatives — including funnel-stage nurtures and reactivation programs for aged and lost leads.
• Develop lifecycle messaging frameworks, email content, templates, and campaign briefs.
• Manage day-to-day lifecycle programs, campaign calendars, and optimization efforts.
• Define KPIs, reporting, and experimentation frameworks that measurably improve conversion and lead-to-fund velocity.
• Design personalized programs within fair-lending and compliance guardrails.
• Partner with Marketing, Product, Sales, Operations, Analytics, and Engineering on cross-functional initiatives.
• Serve as the lifecycle platform subject-matter expert, partnering with the MarTech PM on journey architecture, data governance, audience strategy, and reporting.

About You

• 7+ years in Lifecycle Marketing, Email Marketing, CRM, Retention Marketing, or Customer Marketing.
• People-management experience — you've built and/or led a team.
• Deep hands-on experience in Salesforce and SFMC (Salesforce Marketing Cloud).
• Experience building lifecycle strategies and owning execution from strategy through optimization.
• Strong understanding of journey architecture, segmentation, personalization, testing, reporting, and lifecycle best practices.
• Excellent email marketing, copywriting, and customer communication skills.
• Strong analytical mindset with experience measuring business impact.
• Comfortable operating in a fast-paced, high-growth environment.
• Desire to participate in a fast-paced early-stage startup.
• Adaptability: Embraces changing circumstances with resiliency and positivity.
• Team-Oriented: Prioritizes collaboration, inclusivity, and teammate support.

PREFERRED EXPERIENCE

• Fintech, lending, financial services, proptech, or other regulated industries — including comfort designing personalized programs within compliance and fair-lending constraints.
• Experience partnering with Product, Engineering, and Data teams.
• Experience scaling lifecycle marketing in a high-growth startup.

Pay

The on target earnings for this position are $210,000 to $235,000, inclusive of a base salary and a biannual bonus based on company, team, and individual success.