Director of Lifecycle Marketing
Truly Free Home · Williamsburg, MI · 4 days ago
On-siteMarketingFull-time
Core Ownership Areas
- Revenue Ownership (Email + SMS)
- Lifecycle & Subscription Strategy
- Messaging, Copy & Offer Strategy
- Data, Reporting & Feedback Loop
- Operating System & Process Development
Key Requirements
- 6–10+ years in lifecycle, CRM, or retention marketing in a DTC CPG or subscription business
- Proven experience managing large-scale lists (2–3M+ subscribers) or multiple segmented lists
- Demonstrated success driving 30%+ of company revenue from Email/SMS
- Deep, hands-on expertise in Klaviyo (flows, segmentation, deliverability, reporting)
- Strong background in direct response marketing (copy, offers, conversion strategy)
- Experience owning subscription performance and retention optimization
- Strong technical fluency: Deliverability best practices, Data flows, tracking, and integrations
- An analytical mindset with ability to translate data into action quickly
- Ability to operate both strategically and tactically (player-coach)