Director of Creative & Brand Strategy

Responsibilities

• Lead the creative direction and visual identity for all brand assets, including events, magazines, websites, digital content, email marketing, video, sales collateral, and promotional campaigns.
• Partner closely with leadership to define brand strategy, creative priorities, and long-term visual direction across all lines of business.
• Develop and maintain consistent brand standards and creative guidelines, ensuring cohesion across print, digital, experiential, and video media.
• Oversee the visual experience of major events — from stage design and signage to environmental branding and keynote presentation support.
• Collaborate with editorial, marketing, sales, and operations teams to ensure creative alignment and high-impact storytelling across every channel.
• Hire, mentor, and develop a small team of designers and creative specialists, fostering a culture of creativity, accountability, and innovation.
• Manage relationships with external creative vendors, freelancers, and agencies to deliver best-in-class assets on time and on brand.
• Proactively identify opportunities to evolve the company’s creative approach, visual storytelling methods, and brand differentiation.

Qualifications

• Bachelor’s degree in Graphic Design, Fine Arts, Marketing, or a related field.
• 10+ years of progressive creative experience, including at least 3–5 years in a senior leadership role overseeing brand, design, and creative strategy.
• Proven record of developing impactful creative campaigns across digital, print, and live event experiences.
• Expert knowledge of brand development, art direction, and multi-channel design principles.
• Strong portfolio demonstrating mastery in visual storytelling and integrated brand execution.
• Experience leading small, multi-skilled teams in fast-paced, hands-on environments.
• Proficiency with Adobe Creative Suite and familiarity with project management and collaboration tools.
• Excellent communication and presentation skills, with the ability to translate creative concepts into business-impactful narratives.

About the Role

The Director of Creative & Brand Strategy is a senior leadership role responsible for shaping and executing the overall creative vision of the company across all platforms — including live events, magazines, digital media, marketing campaigns, and the corporate website. This leader ensures that every visual touchpoint reflects a cohesive brand story that engages audiences, drives value for clients, and amplifies the company’s presence in the marketplace. As both a strategic thinker and hands-on creative, the Director will guide the brand’s evolution while rolling up their sleeves to deliver exceptional visual and experiential design. Working within a small, high-performing team, this role requires a balance of big-picture brand leadership and daily oversight of creative execution across multiple media types.