Director of Creative Strategy

The Role

Why This Role Matters
Data tells us what happened. You tell us why—and then you tell us what to shoot next. As Director of Creative Strategy, you are the architect of our ad performance. You will lead the charge in turning raw data into high-converting creative concepts. You aren't just managing a team; you are building a creative testing engine. You will bridge the gap between our Media Buyers (who want lower CPAs) and our Production Team (who want to make cool work), ensuring every frame we shoot is optimized for conversion.

The Feedback Loop (Data to Creative)

Translate complex performance data into simple, actionable feedback for editors and videographers (e.g., "The first 3 seconds are too slow; cut to the product demo immediately"). Kill losers fast. Identify creative fatigue before it kills the account and pivot the strategy instantly.

Team Leadership & Mentorship

Manage and mentor a squad of Strategists, ensuring they aren't just "order takers" but true strategic partners to their clients. Build the bridge between "Math" and "Magic." Teach creative teams how to love data, and teach data teams how to respect the creative process.

Client Persuasion

Build trust by showing clients that our creativity is an investment, not an expense. Implement systems that allow us to produce more volume without sacrificing strategic intent. You are the "closer" in strategy meetings. You explain why we are running a lo-fi iPhone video instead of a polished cinema ad, backing it up with irrefutable data.

Qualifications

• A Master of the "Hook"
• A Translator The "Performance Creative" Expert
• 7+ years of experience in creative strategy, paid social strategy, or performance marketing.

Skills

• You know that a "good idea" is only a good idea if it converts.
• You understand human psychology. You know exactly what makes someone stop scrolling on TikTok, Instagram, and YouTube Shorts.
• You can spot a trend before it peaks and operationalize it for 10 different clients in 24 hours.
• You speak two languages fluently: "Creative" (storyboards, pacing, aesthetics) and "Performance" (attribution, lift, scale).
• You are comfortable presenting to C-Suite executives and brainstorming with Gen Z creators.

Benefits

Competitive Compensation: $80,000-100,000/year.
High-Impact Work: Direct the creative strategy for high-spend DTC brands where your concepts drive millions in revenue.
Relentless Innovation: Work at the cutting edge of AI and Creative Performance.
Culture of Scale: Join a team that moves fast, tests constantly, and celebrates the wins.

Pay

$80,000-100,000/year

Schedule

Full-time