Director, Creative Strategy & Brand Stewardship
Overview
Reporting to the Senior Director of Creative & Brand Strategy, the Director of Design Strategy and Brand Stewardship is responsible for driving creative excellence of BMS brand across key enterprise platforms, while also stewarding the implementation of creative strategies and governance across Corporate Communications, Affairs and the broader organization.
Key Responsibilities
Develop and lead creative strategy and design direction for internal and external corporate brand; supporting Tier 1 and leading Tier 2 initiatives.
Deliver clear, compelling and integrated creative director for designers, content creators, production teams to drive an elevated and integrated asset portfolio.
Manage agency relationships, onboarding, consultations and design reviews for external partners across the enterprise.
Pursue bold and disruptive creative design aesthetic, while ensuring assets adhere to brand guidelines.
Enforces companywide brand standards to maintain the design integrity of internal and external marketing materials and communications.
Serve as key creative and brand consultant across business partners including, but not limited to, Congress Teams, Talent Acquisition, Real Estate and Workplace Solutions and Inclusion & Culture.
Supports and pursues creative efforts to raise the bar and elevate BMS reputation by staying informed of trends and behaviors, streamlining processes, and planning improvements.
Works efficiently and effectively with Project Manager to keep projects on track and meet deadlines necessary to achieve business goals and objectives.
Key Skills
Minimum 10 years corporate or agency experience in design
Degree and/or certifications in Graphic Design/Advertising
Exceptional leadership skills and outstanding communication skills
Portfolio demonstrates a body of work encompassing 360 creative campaigns (content and advertising) with knowledge of new media formats
A strong understanding of design, copy, and photography/videography best practices
An intimate understanding of brand development and multichannel communications concepts
Deep experience in directing photography, illustration and video
Comfortable with explaining concepts to senior leaders
Expert in visual and written language
Passionate about brands, ideas, storytelling, and experiential
Experience with a variety of software and digital platform, with expert-level proficiency with Adobe Creative Suite software