Director of Content & Digital Marketing

About the role

The Director of Content & Digital Marketing will lead the organization's external marketing efforts, including integrated marketing strategies, campaign development, digital marketing, creative direction, and brand storytelling.

Responsibilities

• Develop and execute integrated marketing strategies that support growth across multiple brands and business units.
• Lead campaign strategy from concept through execution across digital, social, email, web, advertising, and emerging marketing channels.
• Oversee brand storytelling, thought leadership, demand generation, recruiting marketing, and customer engagement initiatives.
• Direct creative strategy for campaigns, websites, presentations, digital assets, videos, advertising, and promotional materials.
• Utilize Salesforce Marketing Cloud Account Engagement (Pardot), CRM insights, analytics, and marketing automation to optimize campaign performance.
• Partner with the Brand Manager to develop marketing initiatives that support the unique goals of each business while maintaining consistency across the organization.
• Identify new technologies, marketing tactics, and opportunities to expand audience reach, engagement, and lead generation.
• Build and scale a modern marketing organization that supports healthcare, education, hospitality, commercial facilities, and future acquisitions.
• Influence executive-level strategy while remaining closely connected to campaign development and innovation.
• Lead a growing team responsible for digital marketing, creative development, websites, and marketing operations.
• Drive measurable business impact by strengthening brand awareness, supporting business development, and improving marketing performance across the organization.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Journalism, or a related field.
• 5+ years of progressive experience in marketing, digital marketing, brand management, or integrated campaign strategy.
• Experience leading marketing initiatives across multiple brands, business units, or product portfolios.
• Proven success managing marketing teams and developing high-performing talent.
• Experience supporting business development, lead generation, and integrated marketing strategies.
• Expert knowledge of integrated marketing strategy, digital marketing, content marketing, social media, SEO, email marketing, and brand management.
• Advanced experience with Salesforce Marketing Cloud Account Engagement (Pardot), Salesforce CRM, marketing automation, and lead nurturing.
• Strong understanding of website strategy, analytics, campaign reporting, and digital performance measurement.
• Proficiency with Adobe Creative Suite, Canva, video editing software, and digital content creation tools.
• Exceptional leadership, communication, storytelling, and presentation skills.
• Strong strategic thinking with the ability to balance long-term planning and day-to-day execution.
• Excellent project management and organizational skills with experience managing multiple brands and competing priorities.

Qualifications

• Must be able to see and hear.
• Must be able to stand and sit for extended periods of time.
• Must be able to speak, read and write English to communicate effectively with partners.

Skills

• Expert knowledge of integrated marketing strategy, digital marketing, content marketing, social media, SEO, email marketing, and brand management.
• Advanced experience with Salesforce Marketing Cloud Account Engagement (Pardot), Salesforce CRM, marketing automation, and lead nurturing.
• Strong understanding of website strategy, analytics, campaign reporting, and digital performance measurement.
• Proficiency with Adobe Creative Suite, Canva, video editing software, and digital content creation tools.
• Exceptional leadership, communication, storytelling, and presentation skills.
• Strong strategic thinking with the ability to balance long-term planning and day-to-day execution.
• Excellent project management and organizational skills with experience managing multiple brands and competing priorities.

Benefits

To view the full benefits package, please click on the provided link: Benefits Link