Director of Digital Marketing and Content

About the Role

Our client, a well-established e-commerce company specializing in consumer products, is seeking a Director of Digital Marketing & Content to drive digital marketing initiatives, enhance the online customer experience, and support continued e-commerce growth. This highly visible role will be responsible for executing SEO, content marketing, email, social media, and digital campaigns while establishing a more structured marketing function. The ideal candidate will bring strong e-commerce experience, a hands-on approach, and the ability to work independently in a fast-paced, entrepreneurial environment, with the opportunity to build and lead a marketing team over time.

Responsibilities

• Develop and execute digital marketing initiatives to drive e-commerce traffic, customer engagement, conversion, and revenue growth.
• Lead hands-on SEO and content marketing efforts, including website content, product pages, blog articles, and digital campaigns.
• Manage email marketing, SMS, organic social media, and other customer engagement initiatives.
• Optimize website content, customer journeys, and the overall online shopping experience.
• Monitor digital marketing performance, analyze key metrics, and identify opportunities for improvement.
• Work directly within e-commerce and marketing platforms to execute campaigns, manage content, and support day-to-day marketing activities.
• Collaborate with leadership and cross-functional teams to establish marketing processes, improve efficiencies, and identify future resource needs.
• Help build and eventually lead a marketing team while remaining actively involved in execution.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Strong digital marketing experience within an e-commerce or direct-to-consumer business.
• Hands-on expertise in SEO, content marketing, website optimization, email, SMS, and social media.
• Experience with Shopify or similar e-commerce platforms and content management tools such as PageFly a plus.
• Familiarity with email marketing platforms, social publishing tools, Canva or Adobe Photoshop; Jira and Confluence a plus.
• Strong analytical skills with experience measuring traffic, conversion, campaign performance, and revenue growth.
• Entrepreneurial, self-directed approach with the ability to execute independently and build a marketing function over time.

Location: Edison, NJ. Industries: Retail, Sporting Goods, Wholesale. Category: Consumer Products.