Director, Content and Digital Marketing

Responsibilities

• Own and evolve the corporate website, ensuring it effectively communicates company positioning, supports demand generation objectives, and delivers an exceptional digital experience.
• Develop and execute the company's SEO strategy to increase visibility, organic traffic, audience engagement, and pipeline contribution.
• Develop and manage the global editorial calendar, aligning content to key audiences, market trends, product priorities, and company initiatives.
• Lead the creation and production of content assets that support the entire buyer journey, including blog posts, executive thought leadership, LinkedIn content, web copy, customer stories, solution briefs, white papers, ebooks, videos, and other digital assets.
• Partner with Executive Communications to produce executive content, including blogs, articles, speaking support, and thought leadership initiatives.
• Support product launches, integrated marketing campaigns, and demand generation programs with compelling content and digital experiences.
• Own the company's organic social media strategy and execution across key channels.
• Collaborate with Product Marketing, Product Management, Sales, Customer Success, and subject matter experts to identify stories, insights, and content opportunities.
• Establish scalable content operations and AI-enabled workflows that improve efficiency, consistency, and content performance.
• Measure and optimize website, content, SEO, social, and campaign performance using engagement, conversion, pipeline, and attribution metrics.
• Build, mentor, and lead a high-performing team spanning content, digital, social, and web disciplines.

Qualifications

• 10+ years of experience in enterprise software, SaaS, content marketing, digital marketing, or related disciplines.
• Proven track record developing content and digital strategies that drive audience engagement, pipeline creation, and business growth.
• Strong editorial instincts with exceptional written and verbal communication skills.
• Experience managing corporate websites, SEO programs, content operations, and digital experiences.
• Demonstrated ability to translate complex technical concepts into clear, compelling narratives for both business and technical audiences.
• Experience partnering with Product Marketing, Demand Generation, Executive Communications, Product Management, and senior leadership teams.
• Familiarity with AI-powered content creation, workflow automation, and modern content operations practices.
• Strong analytical mindset with experience using data and performance insights to optimize content investments, digital experiences, SEO performance, and business outcomes.
• Experience building and leading teams across content, digital marketing, social media, and web functions.
• Familiarity with enterprise software and SaaS business models, including how marketing, sales, and customer success work together to drive adoption and growth.
• Bachelor's degree required; advanced degree a plus.