Director of Content Design

About the role

The Director of Content Design will define and drive the content design strategy for Etsy's entire product ecosystem, set the vision for content quality, lead high-impact and highly complex work across buyer and seller experiences, and elevate the quality and maturity of content design as a practice at Etsy.

Responsibilities

• Define the bar for content quality across Etsy's buyer and seller surfaces.
• Own the content design system: voice, patterns, guidance, and the tooling that lets quality scale beyond your immediate team.
• Lead and develop a team of content designers embedded across product verticals.
• Build the conditions for strong independent work, shared craft standards, and a clear operating model for how work gets scoped, prioritized, and decided across teams.
• Drive the content strategy for Etsy's horizontal design systems, ensuring content patterns are first-class components in how we build at scale.
• Partner with UX Foundations leadership to shape how content design integrates into the design system and broader platform work.
• Show up as a senior design partner to the product verticals working on Etsy's most complex buyer and seller experiences.
• Show clear judgment to make tradeoffs, unblock decisions, and empower ICs to move through ambiguity without escalating everything up.
• Hire and develop exceptional talent. Coach designers across levels, identify growth opportunities, and build a culture where healthy feedback and craft are built into everyday practice.

Requirements

12+ years in content design, UX writing, or content strategy, with a significant tenure in a leadership role where you have successfully managed and mentored content designers and senior ICs.

Demonstrated experience as an embedded partner on product teams, shipping high-quality content in complex, high-traffic consumer products.

Strong history of building cross-functional partnerships with Product, Engineering, Design, Brand, and Legal to make content a first-class part of how products are designed and shipped.

Experience on buyer/seller marketplaces or two-sided consumer platforms is a strong plus.

A portfolio that shows range across systems-level thinking and specific product decisions, at different levels of scope and ambiguity.

The ability to hire, develop, and retain strong content designers, and to make the case for the work to audiences who don't share your background.

Qualifications

Required:

• 12+ years in content design, UX writing, or content strategy.
• Significant tenure in a leadership role managing and mentoring content designers and senior ICs.
• Experience as an embedded partner on product teams, shipping high-quality content in complex, high-traffic consumer products.
• Strong history of building cross-functional partnerships with Product, Engineering, Design, Brand, and Legal.
• Experience on buyer/seller marketplaces or two-sided consumer platforms.
• A portfolio showing range across systems-level thinking and specific product decisions, at different levels of scope and ambiguity.
• The ability to hire, develop, and retain strong content designers, and to make the case for the work to audiences who don't share your background.

Preferred:

• Experience on buyer/seller marketplaces or two-sided consumer platforms.
• A portfolio that shows range across systems-level thinking and specific product decisions, at different levels of scope and ambiguity.

Skills

Systems-level thinking, strategic planning, and optimization of content quality across Etsy's products.

Embedded partner on product teams, shipping high-quality content in complex, high-traffic consumer products.

Strong cross-functional partnerships with Product, Engineering, Design, Brand, and Legal.

Ability to hire, develop, and retain strong content designers, and to make the case for the work to audiences who don't share your background.

Benefits

Salary Range: $218,000.00 - $283,000.00

Annual performance bonus

Competitive benefits that support you and your family

Workplace safety policies

Work modes to meet the variety of needs and preferences of our team

Equal Employment Opportunity

Visa sponsorship may be available for certain roles and skills