Director of Content Creation

Scope Summary

We're looking for a creative operator: someone who thinks like a content strategist but works like a producer. You'll own CompTIA's content creation function across video, brand creative, and multi-format production, serving the marketing teams plus cross-functional partners. You'll have two professional studios at HQ, an annual contractor/agency budget, and the mandate to build a content engine that creates once and publishes everywhere. This starts as a hands-on production role. You'll pick up a camera on Tuesday, cut three assets by Thursday, and have a content plan that turns one shoot into ten deliverables. Over time, you'll build this into a team and a function that powers content creation across the entire organization.

Essential Duties and Responsibilities

• Build and Run a Content Creation Engine

• Own end-to-end content production across video, creative assets, and multi-format deliverables for B2B and B2C audiences

• Operate CompTIA's two on-site studios as a high-output content factory for interviews, demos, thought leadership, and product content

• Develop a repeatable content creation process that scales: intake, production, atomization, distribution

• Identify gaps in the content calendar and fill them through repurposed content, quick-turn production, and AI-assisted creation

• Produce Video Content

• Hands-On Plan, shoot, light, and edit video content yourself across brand storytelling, product launches, short-form social, and campaign support
• Create YouTube and long-form content for brand awareness alongside fast-turn short-form for Reels, TikTok, and Shorts
• Create recuts and repurposed assets from existing video library through content atomization and multi-format repurposing
• Champion UGC and creator-generated content as a core part of the content mix, understanding when lo-fi outperforms high production value

• Drive Brand Creative Direction

• Establish and maintain visual and tonal consistency across all content and creative assets
• Partner with Product Marketing to translate positioning frameworks into compelling creative executions across formats
• Provide creative direction to the broader marketing team on how content should look, sound, and feel

• Manage Budget and Contractor Ecosystem

• Allocate and manage an annual budget for freelance editors, animators, writers, specialized production talent, and equipment
• Develop a contractor ecosystem
• Leverage AI and Emerging Tools
• Integrate AI tools into production workflows for script drafting, rough cuts, auto-captioning, thumbnail generation, and b-roll augmentation
• Continuously evaluate new creative technology that increases content output without increasing cost
• Use AI to accelerate content atomization: turning one piece of source material into multiple format-native assets

Key Performance Metrics

• Content Production Volume
• Content Atomization Ratio
• Production Turnaround Time
• Content Engagement Rate
• Paid Creative Performance

Skills and Qualifications

• 7+ years in video production, content creation, or in-house creative roles with progressive responsibility
• Managed a team/person in a creative leadership capacity
• Hands-on production skills: you can shoot, light, edit, and deliver broadcast-quality video content yourself
• Demonstrated experience thinking about content holistically across formats (video, written, social, sales enablement), not just one medium
• Experience developing content across multiple social channels, including YouTube and IG
• Portfolio showing range across formats and lengths (hero brand pieces AND fast-turn social content)
• Evidence of content atomization in practice: one shoot or source asset yielding 5+ distinct deliverables across channels
• Comfort with UGC, creator content, and lo-fi formats as strategic tools, not compromises
• Active use of AI tools in creative workflows (not theoretical openness, actual practice)
• Experience managing freelancer/contractor relationships and production budgets
• Ambition to build: you want to create a function and eventually lead a team, not just produce individual assets
• Located in the Chicago metro area or willing to relocate (Lombard, IL; on-site required)

Education and/or Experience

• Preferred degree in related field
• 7+ years of direct experience in related field