Director of Content

Description

You lead the content team at Rankings.io and own the system that produces accurate, compliant, on-brand high-performing legal content at scale. You build, coach, and develop the content managers and writers, set the standard for what good looks like, and create a culture where people do their best work and own their results. You own the editorial quality system and the final escalation path — ensuring the team has the standards, training, workflows, and accountability to produce excellent work consistently, without quality depending on you personally catching every issue. You don’t set content strategy or decide what gets written; you make sure the team that writes it is strong, and that what it produces performs and is right for the client every time.

Your Number

• Primary: Content quality and execution health — first-pass QA rate, post-publish error rate (wrong or missing brand names, incorrect client-specific information, legal-marketing or legal-accuracy issues), brand and compliance accuracy, and consistency against documented standards.
• S supporting: Content performance vs. roadmap targets — the share of published content that achieves its intended SEO/visibility outcome (ranking movement, qualified organic traffic, AI-search citation) within the expected window. The content still has to perform; this keeps that outcome in view without over-indexing the role on strategy it doesn’t own. Target benchmarks to be confirmed with the Senior Director of SEO.

How you do the Job

• Lead people: You run a team of content managers and writers — you coach them, develop them, hold them to a standard, and handle the performance and culture work that comes with that. When something on the team is off, you identify it early, address it directly, and bring it to resolution at the appropriate level before it becomes a recurring escalation. You build the kind of environment where good people stay and grow, and you grow the next layer of leadership underneath you.
• Own the quality system: Rather than personally catching every issue, you build the standards, workflows, training, and accountability that let the team produce excellent, accurate, on-brand, compliant work consistently — and you serve as the final escalation path when something genuinely needs your judgment. Strategy decides what gets written; you make sure the team executes that intent at a high editorial, brand, accuracy, and compliance standard. You partner closely with SEO strategy leadership to understand the intent behind each roadmap, then ensure the content team delivers on it.

Ai-Native Requirements

• Owns the quality bar for what AI ships — governs the output of the article-drafting and content-qa skills, routing clean passes efficiently and personally governing the escalation and writer-feedback loop where AI surfaces problems.
• Uses AI to enforce accuracy and compliance at scale — directs Claude to check for missing or incorrect brand names, client-specific detail errors, and legal-marketing red flags rather than relying solely on manual line-by-line review.
• Uses Claude to surface quality patterns and recurring error types across the portfolio before doing manual analysis.
• Directs Claude via ClickUp and Ahrefs to pull client data, brand details, and ranking signals without manual copy-paste.
• Flags recurring content-workflow and QA bottlenecks to AI Ops for automation rather than absorbing manual workarounds — and contributes to the content and QA skills the team relies on.
• Treats content built to perform in AI-driven search as a standard expectation, not an experiment — and makes sure the team knows how to meet it.

Benefits

• Starting Salary of $90,000; with compensation commensurate with experience
• Fully Remote
• Unlimited PTO
• $100 Wellness Reimbursement Program
• Quarterly training stipend for Professional Development
• 401(k) with 3% Employer match (Safe Harbor)
• 100% Employer-Paid Health Insurance

About Rankings.io

More than 300+ PI firms have used Rankings.io to dominate the markets that matter most for high-value MVA, premises liability, and wrongful death cases nationwide. (We also support criminal defense, family law, and other high-stakes practice areas.)