Director of Content

Description

quip is a growth engine, not a cost center. We are at an inflection point and content is one of the sharpest levers we have. We are hiring a Director of Content to build and run the machine that turns content into revenue across every place a customer discovers, considers, and buys quip.

Responsibilities

• Define and execute a content strategy tied to explicit topline growth targets across all sales touchpoints — DTC, retail, and marketplaces — from top-of-funnel consideration through to sale.
• Own brand integration end to end, and be its chief custodian — one coherent quip across product, marketing, retail, and e-commerce. Treat retail as a primary destination, not an afterthought: build content that drives consideration and foot traffic to Target, Walmart, and other retail partners, and that pulls product off the shelf.
• Partner closely with the Head of Sales to connect content to retail sell-through.
• Stand up a repeatable, high-volume content operation — in-house studio, creators, UGC, and agency partners — that consistently breaks through the algorithms rather than chasing them.
• Own platform strategy and native fluency across TikTok, Instagram (Reels), and YouTube (Shorts and long-form), Pinterest, and test emerging platforms early and cheaply.
• Drive content-led commerce on TikTok Shop and live/social selling; partner tightly with E-commerce to convert attention into transactions.
• Move fluidly between "creative," "design," and "content" to raise the efficacy of every marketing dollar, including the creative that fuels paid and lifecycle.
• Manage and scale a highly functioning team across content, design, community and influencers/partnerships.
• Build measurement that connects content to consideration, engagement, and revenue — and kill what does not work, fast.
• Inspire and upskill the wider organization so content becomes a muscle everyone builds, not a function that sits in a corner.

Qualifications

• 10+ years building content, social, and creative for consumer brands, with a clear track record of content that drove growth — not just impressions.
• Demonstrated experience building "content machines": high-volume, always-on production systems across the social and digital landscape.
• Deep, current, hands-on command of TikTok, Pinterest, Instagram, and YouTube and how their algorithms actually reward content — you know what breaks through because you have made it break through.
• Real, practical understanding of TikTok Shop and content-first selling platforms (Whatnot, live commerce). You have sold through content, not just posted it.
• Fluency across creative direction, design sensibility, and content production — you can mirror all three to drive marketing efficacy.
• Omnichannel instinct: you have used content to drive not only online sales but retail demand and sell-through, and you treat the shelf as a channel you are accountable to.
• Revenue-first operating mindset and genuine comfort being measured on business outcomes.
• Player-coach leadership: you build teams and capability, and you can still get into the work when it matters.
• NYC-based, in-market, and hands-on.

Benefits

• Hybrid working environment, with an office located in the heart of DUMBO with breathtaking views of Manhattan Bridge
• Year round early "summer Fridays"
• WiFi enabled rooftop
• Competitive medical benefit package
• Commuter benefits for parking & transit
• Competitive paid parental leave policy for qualifying employees
• Open vacation policy
• Dog-friendly office space
• Fully stocked kitchen with snacks (make sure to use your quip after snacking!)
• Your very own quip with employee discount packages
• The opportunity to help us make oral care more simple, effective and accessible!

About quip

quip is a design-led oral health and wellness company on a mission to transform oral care from a "have-to" chore into a "want-to" ritual. Launched in 2015, we provide effective, simple and well-designed oral health products with electric toothbrushing at the center. Our award-winning product lineup includes sonic and oscillating toothbrushes, smart brushes that track habits, water flossers, and refillable essentials like floss, and whitening strips. Our products are available for subscription on our site as well as on Amazon, in most major retailers and for sale to Dental Offices. quip empowers millions of users to take proactive control of their oral health. We believe that by combining science-backed design with intuitive technology, we can guide a lifetime of better habits for every mouth. At quip, we work as one team, stay agile, bring positive energy to everything we do, and play to win for our customers and each other. quip is committed to promoting equality, inclusion, and diversity beyond your brushing routine. We believe our company is better equipped to care for every mouth when we listen to fresh perspectives from every voice, and in doing so, we build an equal-opportunity team of the brightest minds (and mouths)—regardless of race, gender, age, religion, sexual orientation, identity, or any other trait that makes you you. By celebrating and supporting our differences, we will thrive in our mission to improve oral health for all.