Director of Content

Who We Are

Tower 28 is building a world where beauty is accessible, inclusive, and sensitive. We want to push the boundaries of what beauty should be: a mix of high quality, high standards, and high levels of fun. We want to be a beauty big sister, who knows what’s right (clean, non-toxic, vegan, cruelty-free) but also knows how to have a good time (clean beauty doesn’t have to be so serious!).

Key Responsibilities

• Content Strategy, Editorial Vision & Voice
• Own the content vision, narrative output and editorial strategy for Tower 28 Beauty across all owned channels (social, digital, email/SMS, site), ensuring every piece of content ladders up to brand and business priorities both in words and visual expression.
• Set content pillars, narrative arcs, and tentpole moments that align with brand campaigns and product launches
• Craft the words we use to tell our story across all consumer touchpoints, from campaign messaging, product copy, social stories, paid media, email, etc.
• Build and manage the always-on content calendar, balancing product education, brand storytelling, community engagement, and cultural/trend-driven moments
• Stay ahead of platform shifts, format trends, and emerging channels, and adjust content strategy in real time to keep Tower 28 culturally relevant and competitive
• Production & Creative Execution
• Lead a high-output content production pipeline by planning and overseeing shoots, from concepting through final cut/edit
• Partner with Creative on visual direction to ensure content maintains brand identity while flexing for platform-specific best practices
• Build repeatable content systems/templates (series, formats, franchises) that reduce production lift while keeping content fresh
• Identify, brief, and manage creator and UGC partnerships that generate authentic, high-performing content and expand organic reach
• Performance & Optimization
• Own content performance reporting by tracking engagement, reach, conversion, and growth metrics across channels
• Run a test-and-learn approach to content formats, hooks, and channels, doubling down on what performs and killing what doesn't
• Partner with Paid Media/Growth team to identify organic content with paid potential and vice versa
• Cross-Functional Partnership
• Work closely with Brand Marketing, Product Development, and Sales to ensure content supports launches, campaigns, and retail moments with the right assets at the right time
• Serve as the content point of contact for retail and event teams, turning launches, activations, and IRL moments into scalable social/digital content
• Represent the content lens in brand-wide planning, flagging where content capabilities or platform realities should shape broader marketing decisions
• Team Leadership
• Manage and mentor content creators, editors, and/or coordinators, setting clear priorities and fostering a culture of creativity and speed
• Build workflows and processes that let the content team scale output without burning out or losing quality

Qualifications

• Bachelor's degree required
• 7-9 years of full-time work experience in social media or marketing roles
• Enthusiasm for scaling brands and social presence in a fast-paced environment
• Exceptional written and verbal communication skills with the ability to tell compelling narratives across various channels and contexts
• Creative mindset and enjoys brainstorming and exploring new ways to bring the brand to life
• Demonstrated success in growing brand awareness, engagement, and community through content
• Passion for following consumer and cultural insights
• Ability to operate both strategically and tactically, as a hands-on collaborator
• Comfortable with ambiguity and adapting to shifting priorities
• Ideally has managed others in the past (associates, coordinators, interns)
• Strong team player

You Have...

• Hustle: Resourcefulness, can-try-attitude, out of the box thinking.
• Ownership: Positive attitude when faced with obstacles and the willingness to develop alternative approaches to overcome them.
• Analytical Skills: As evidenced by problem solving capabilities and previous ownership of analytical tasks and projects.
• Cool: Stay calm under pressure, ability to influence, high emotional intelligence
• Collaborative style: able to work in a fast-paced growth organization, lead teams and work within them in an environment of high change

We Offer

• Salary range: $145-165k depending on experience
• Excellent benefits, including healthcare, dental, vision
• Holidays, vacation, and sick time
• Summer Fridays and quiet week between Christmas and New Years