Associate Director, Content Design

About the role

Chewy is dedicated to being the most trusted and convenient online destination for pet parents and partners. On the Product Design and Research team, we craft experiences that delight customers, veterinarians, and businesses that support them in keeping their pets happy and healthy. As a team of hard-working, collaborative, and fun-loving designers, researchers, and builders, we’re looking for a creative and driven Associate Director, Content Design people leader to invent and lead our content creation practice at Chewy.

This role is available in either Boston, MA or Bellevue, WA. You will guide the development of content and content experiences in our customer-facing digital tools that delight and support users while reflecting the Chewy brand. You will set the bar for clear, compelling content in a writing-forward culture and work closely with partners across product, brand, merchandising, and site experience teams to deliver a dynamic, ever-evolving platform for millions of pet parents.

Responsibilities

• Product & Content Strategy: Transform client and organizational goals into compelling, purposeful, and feasible products. Lead innovative, systems-level thinking across a range of products, platforms, and devices. Champion cohesion and consistency across a growing portfolio of products while fostering a culture of innovation.
• Execution & Delivery: Manage the full content development process—from discovery and concept ideation, flows and proto-content, to polished copy in full-fidelity designs. Demonstrate advanced proficiency in core content fields, including UX writing, microcopy, information architecture, content strategy, and testing. Maintain a bias for action and prioritize effectively across multiple initiatives.
• Team Leadership & Growth: Lead and develop a high-performing content design team, ensuring they are engaged, effective, and continuously growing. Nurture Chewy’s culture and principles, setting new standards for operational and executional excellence.
• Cross-Functional Collaboration: Partner closely with product managers, designers, user researchers, marketing, retail strategy, and fellow content designers. Clearly articulate and present the process of building thinking, decisions, and rationale to a wide range of collaborators, including senior leadership and C-suite executives.

Requirements

• Design Experience & Expertise:
  • 7+ years of experience as a content designer, information architect, or similar role.
  • Demonstrated history of crafting high-quality digital products that deliver measurable results, supported by a strong portfolio or case studies.
  • Experience collaborating with brand, marketing, and merchandising teams.
• Leadership & Team Management:
  • 4+ years dedicated to managing content teams.
  • Proven skill in evaluating both customer and business impact of content decisions across product areas.
  • Demonstrated ability to lead large-scale initiatives involving multiple collaborator groups.
  • Experience leading multiple teams of 6+, including managing other managers.
  • Experience building a new content practice.
• Communication & Collaboration:
  • Strong communication, presentation, and interpersonal skills.
  • Ability to clearly articulate complex concepts to diverse audiences and collaborators at all levels.
• Education & Work Environment:
  • Bachelor's degree in design, Human-Computer Interaction (HCI), or a related field—or equivalent professional experience in the design industry.
  • Willingness to travel quarterly as needed; role requires regular presence in a local office (Boston, MA or Bellevue, WA).

Preferred Qualifications

• Background in content design, with a track record of developing standards adopted across an organization.
• Experience building and supporting frameworks through clear guidance and team enablement.
• Background in e-commerce, retail brands, or merchandising environments, with an understanding of customer behavior and business goals in those contexts.

Pay

The base salary range for this role is $166,000 - $265,000. The specific salary offered may be influenced by factors including relevant experience, education, and work location.

Benefits

• Eligibility for 401k and new hire/annual equity grants.
• Eligibility for annual bonus (for C08+ positions).
• Medical, prescription, vision, dental, life, disability, hospital indemnity, critical illness, and accident insurance.
• Parental leave and family services benefits.
• Backup dependent care and flexible spending accounts.
• Telemedicine services.
• Pet adoption reimbursement and employee assistance program.
• Discounts including 10% off pet insurance and 20% off at Chewy.com.
• Unlimited PTO for exempt salary team members (subject to manager approval).
• Six paid holidays per year.
• Eligibility for paid sick and family leave in compliance with applicable state and local regulations.

Schedule

Hybrid model: 3-4 days per week in the local office (Boston, MA or Bellevue, WA).