Associate Director, Content

About the role

The Associate Director, Content plays a key role in the integration of content strategy and activation into communications planning for a large, high profile client which entails leading projects that support content activation, i.e. recommendations for content themes, partnerships, and distribution.

Responsibilities

• Collaborate with internal and external stakeholders in content sourcing process to secure high-quality, strategic content from partners. Includes identifying “considered set” of content creation, co-creation and curation partners and operating “requests for content” with select partners, from brief through recommendation
• Track performance of content programs, including post-program wrap-ups and recommendations
• Monitor high performance content brands for case studies and best practices
• Assist client with operation of weekly content publishing forums
• Audit existing client content for re-use and identify thematic and/or format gaps
• Manage weekly status reports and calls

Qualifications

• 5+ years in marketing, journalism or related field and 2+ years with content marketing responsibilities
• Excellent communication skills (written and verbal)
• Proven experience writing presentations, creative briefs, summaries of industry news and/or POVs
• Branded entertainment, entertainment marketing, and product placement knowledge
• Strong editing and proofreading skills
• Superb presentation abilities
• Exposure to production and general knowledge of the TV/digital production industry
• Awareness of entertainment and consumer trends and insights
• Superior organization skills, ability to lead cross-functional teams, and oversee execution of numerous projects at one time
• Exposure to working with creative teams and senior management
• Strong client relations skills and ability to strategically think from a client’s perspective
• Ability to think conceptually and to translate concepts into actionable plans to drive clients’ businesses forward
• Entrepreneurial approach to finding and securing new opportunities
• Proven experience in construction of marketing programs and exposure to contract negotiations for marketing programs
• Highly-collaborative team player capable of managing clients, partners, and internal teams
• Conceptual and forward-thinking – comfortable in an ambiguous environment and excited about inventing new ways of working
• Detail-oriented – able to prioritize and juggle many projects and deliverables simultaneously
• Analytical - capable of using metrics to make sound performance management recommendations

Benefits

• Medical coverage
• Dental
• Vision
• Disability
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

Pay

Compensation Range: USD $106,780.00 - USD $170,937.00/Annually.