Director of Commerce

About the role

We are a company dedicated to making optimal health accessible to everyone. Our mission is to provide science-backed supplements that deliver real, measurable results.

Responsibilities

• Take full ownership of the ecommerce business and ensure a seamless transition.
• Audit the customer journey and identify the highest-impact conversion and AOV opportunities.
• Launch improvements across checkout, merchandising, bundles, and upsells that drive measurable results.
• Own merchandising, pricing, promotions, and product assortment decisions.
• Build a roadmap for subscription growth, retention, and customer experience.
• Drive subscription revenue and improve new customer ROAS toward 2.0.

Within 6 months

• Establish consistent LTV/CAC and cohort reporting.
• Improve top-of-funnel conversion through continuous optimization.
• Increase average order value while maintaining healthy conversion rates.
• Sustain strong subscription attachment across eligible purchases.
• Implement an ongoing experimentation and optimization program.

Over 12 months

• Build toward a healthy and sustainable LTV-to-CAC relationship.
• Drive meaningful conversion improvements through mobile and checkout optimization.
• Continue growing average order value without sacrificing conversion performance.
• Expand subscription adoption and strengthen long-term customer retention.

Requirements

• 7+ years of ecommerce experience, including 3+ years owning a Shopify storefront in a high-growth DTC business.
• Proven track record of scaling a DTC brand from early traction to meaningful revenue growth.
• Deep expertise in conversion rate optimization, with success improving conversion, AOV, and revenue through testing, merchandising, pricing, and checkout optimization.
• Strong merchant instincts with experience managing product catalogs, bundles, promotions, and pricing strategies.
• Hands-on ownership of the Shopify ecosystem, ecommerce technology stack, and commercial performance (P&L).
• Experience growing subscription businesses by improving attach rate, retention, and customer lifetime value (LTV).
• Experience in telehealth, OTC, wellness, or other regulated consumer categories is a plus.
• Experience in a high-growth startup environment; public company experience is a plus.

Must-Have Requirements

• Authorized to work in the United States (no sponsorship required).