Director of Capability & Partner Transformation
About the role
The Director of Capability & Partner Transformation plays a pivotal role in driving long-term growth and differentiation for GEICO's marketing organization. This role focuses on building, modernizing, and scaling critical marketing capabilities both internally and through partnerships.
Responsibilities
Evolve a forward-looking marketing capability strategy and roadmap aligned with GEICO's business and marketing strategy.
Establish clear decision frameworks for build vs. buy vs. partner investments, prioritizing where and when to invest, scale back, and exit.
Evaluate capability maturity, performance, and business impact through assessment and measurement approaches.
Set and track success metrics tied to business outcomes, ensuring every capability investment delivers measurable value.
Strategically align with senior leadership on the evolution of marketing capabilities to stay ahead of the industry.
Lead marketing capability incubation end-to-end, diagnosing underperforming or fragile capabilities, and rearchitecting solutions across talent, process, technology, and operating model.
Implement agile ways of working, governance, rituals, and performance management, partnering cross-functionally across Marketing, Technology, Data, and Operations.
Manage third-party consultants and embedded partners to ensure disciplined transitions of capabilities from transformation to business ownership, with strong knowledge transfer, documentation, and enablement.
Own GEICO's agency and partner operating model, defining clear roles, decision rights, and ways of working across internal teams and external partners.
Partner with capability and business owners to set and govern end-to-end workflows between internal teams and agencies, ensuring alignment to capability needs, cultural fit, and modern working practices.
Drive disciplined knowledge sharing and documentation between agencies and internal teams to reduce dependency and increase transparency.
Orchestrate thoughtful transitions as work moves between partners and internal teams, maintaining continuity of delivery and minimizing disruption.
Actively support AI and modern tools based on demonstrated business value, usability, and scalability, championing AI and its future potential.
Qualifications
10+ years of experience in agency, marketing consulting, or in-house capability building within complex organizations.
Proven track record leading modern marketing capabilities and large-scale initiatives that improved performance, processes, and ways of working.
Able to balance strategic thinking with hands-on execution, building alignment and momentum across internal teams, agencies, and partners through clarity, trust, and inspiration.
Resilient and adaptable, thriving in ambiguity and adjusting quickly to keep teams focused and moving through change.
Curious and forward-thinking, continuously pushing the boundaries of what's possible in modern marketing and capability building.
Pay
$146,575.00 - $229,600.00 annually. Factors such as scope and responsibilities of the role, work experience, education and training, work location, and market and business considerations are taken into account to determine the final hourly rate/annual salary.
Schedule
This is a hybrid role, with an onsite presence of 3 days per week at either the NYC or Bethesda office.