Director of Capability & Partner Transformation
About the role
The Director of Capability & Partner Transformation plays a pivotal role in driving long-term growth and differentiation for GEICO's marketing organization. This role focuses on building, modernizing, and scaling key marketing capabilities both internally and through partnerships.
Responsibilities
Evolve a forward-looking marketing capability strategy and roadmap aligned with GEICO's business and marketing strategy.
Establish clear decision frameworks for build vs. buy vs. partner investments, prioritizing where and when to invest, scale back, and exit.
Evaluate capability maturity, performance, and business impact through assessment and measurement approaches.
Set and track success metrics tied to business outcomes, ensuring every capability investment delivers measurable value.
Partner closely with AI and Change Management leaders to define and implement agile ways of working, governance, rituals, and performance management.
Own GEICO's agency and partner operating model, defining roles, decision rights, and ways of working across internal teams and external partners.
Lead RFIs/RFPs and onboarding for agencies and specialized partners, ensuring alignment to capability needs, cultural fit, and modern working practices.
Drive disciplined knowledge sharing and documentation between agencies and internal teams to reduce dependency and increase transparency.
Manage third-party consultants and embedded partners against these efforts.
Embed AI, automation, and advanced analytics as force multipliers within and across marketing capabilities.
Champion AI and modern tools based on demonstrated business value, usability, and scalability.
Qualifications
10+ years of experience in agency, marketing consulting, or in-house capability building within complex organizations.
Proven track record leading modern marketing capabilities and large-scale initiatives that improved performance, processes, and ways of working.
Able to balance strategic thinking with hands-on execution, building alignment and momentum across internal teams, agencies, and partners.
Experience building, leading, and enabling high-performing teams through periods of transformation.
Comfortable using AI and marketing technology to accelerate speed, quality, and decision-making, and excited by AI's future potential.
Continuous-learning mindset, staying ahead of industry trends and raising the bar for marketing excellence.
Pay
$146,575.00 - $229,600.00 annually. Factors such as the scope and responsibilities of the role, the selected candidate's work experience, education and training, the work location, and market and business considerations are taken into account to determine the final hourly rate/annual salary.
Schedule
This is a hybrid role, with an onsite presence of 3 days per week at our NYC or Bethesda office.