Director of Business Development (DBD)

About the role

We are now hiring a Director of Business Development to join our outstanding team. This position offers a competitive salary range of $130,000 - $165,000 per year.

Responsibilities

• Plan, develop, and implement the facility’s marketing and public relations programs to increase resident census.
• Provide the community with detailed information about our facility, services, and programs.
• Promote the facility and its services to physicians, discharge planners, local business leaders, churches, schools, and other community members.
• Maintain thorough knowledge of the facility’s admission requirements, services, programs, and policies.
• Work with the facility team to conduct tours for prospective residents and their families.
• Conduct pre-admission interviews with potential residents/guarantors and explain all services offered.
• Organize and deliver direct sales calls and public presentations to effectively communicate the facility’s offerings.
• Develop and maintain relationships with key community partners to promote our services and strengthen our reputation.
• Evaluate and direct marketing strategies to ensure the facility's long-term growth.

Requirements

• Thorough knowledge of principles of effective communication, mass media, advertising, and community relations as they pertain to nursing facility operations.
• Ability to make direct sales calls and deliver public presentations effectively.
• Ability to establish, implement, and maintain a strong marketing and public relations program.
• Strong understanding of healthcare reimbursement programs.
• Knowledge of nursing practices, procedures, terminology, and regulations that relate to long-term care.

Nice to have

• 2-4 years of experience in marketing/public relations in healthcare or a skilled nursing facility, including supervisory experience.
• Bachelor’s degree in marketing, communications, or related field from an accredited college.
• Experience in nursing or clinical work is a plus.

We are an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, veteran or disability status, or any other characteristic protected by law.