Director of Business Development (DBD)

About the role

The Ballard Center is seeking a Director of Business Development to join our dynamic team. This position offers a competitive salary range of $175k - $250k.

Responsibilities

• Plan, develop, and implement marketing and public relations programs to increase resident census.
• Provide detailed information about the facility, services, and programs to the community.
• Promote the facility and its services to various stakeholders including physicians, discharge planners, local business leaders, churches, schools, and other community members.
• Maintain thorough knowledge of admission requirements, services, programs, and policies.
• Conduct tours for prospective residents and their families, and perform pre-admission interviews.
• Organize and deliver direct sales calls and public presentations to effectively communicate the facility’s offerings.
• Develop and maintain relationships with key community partners to promote services and strengthen the facility’s reputation.
• Evaluate and direct marketing strategies to ensure long-term growth.

Requirements

• Thorough knowledge of principles of effective communication, mass media, advertising, and community relations as they pertain to nursing facility operations.
• Ability to make direct sales calls and deliver public presentations effectively.
• Strong understanding of healthcare reimbursement programs.
• Knowledge of nursing practices, procedures, terminology, and regulations that relate to long-term care.

Nice to have

• 2-4 years of experience in marketing/public relations in healthcare or a skilled nursing facility, including supervisory experience.
• Bachelor’s degree in marketing, communications, or related field from an accredited college.
• Experience in nursing or clinical work is a plus.

Benefits

We offer a comprehensive benefits package including UKG Wallet access, medical, dental, and vision coverage, opportunities for professional development, and continuing education and training.

Pay

Compensation for roles varies depending on factors such as location, role, skill set, and level of experience. As required by state or local law, we provide a reasonable pay scale, including the hourly or salary range we reasonably expect to pay for this role.

Schedule

Details on the schedule will be provided upon hire.