Director of Business and Marketing

Essential Functions

• Conducts research on market insights, business opportunities, industry trends, competing organizations, customer demographics, and new technologies.
• Works with marketing and development team to implement business development initiatives and refines integrated strategic marketing based upon data, trends and marketing needs.
• Tracks and records metrics, data, and statistics on company performance, connections, client retention, customer retention and finances.
• Affords assistance in creating, updating, and maintaining tools pertaining to bed need templates, mapping software, forms, and other pertinent information.
• Affords assistance in Certificate of Need requirements, including researching state regulations, obtaining applications, compiling data, and writing components.
• Identifies potential partnerships and growth opportunities within the region through direct or indirect contact.
• Researches insurance carriers within the market for potential contracts.

Minimum Job Requirements

• Maintains an acceptable driving record, current driver’s license, and insurability.
• Displays exceptional understanding of market data collection and analytics.
• Displays an overall understanding of hospital operations.
• Displays proficiency with general computer skills including data entry, word processing, email, and records management.
• Displays effective written and verbal communication skills with the ability to communicate information and ideas in writing so others will understand.
• Displays ability to work independently.
• Displays flexibility with changing deadlines and to re-prioritize projects.
• Displays critical thinking skills.
• Displays ability to prioritize, meet deadlines, and complete complex tasks.
• Displays ability to maintain quality and safety standards.
• Displays ability to maintain proper levels of confidentiality.
• Displays ability to work closely and professionally with others at all levels of the organization.
• Displays effective organizational and time management skills.

Minimum Education & Experience

• Bachelor’s degree preferred.
• 4 years’ marketing and/or development experience in healthcare required.
• Post-acute experience preferred.