Director of Brand Experience

Position Summary

The Director of Brand Experience role plays a critical part in differentiating the organization's signature products and programs by integrating brain health, nutrition, and hospitality offerings into compelling, consumer-friendly value propositions that tell a cohesive and compelling brand story. Working cross-functionally with operational leaders, the Director ensures our products and programs’ brand promises are communicated effectively, and consistently operationalized, marketed, and sold enterprise-wide. The Director ensures that all branded programs and products enhance resident engagement, strengthen family trust, support sales conversion, and reinforce Discovery Senior Living’s position as an innovator and leader in senior living.

Essential Duties And Responsibilities

• Lead the integration of enhanced brain health, nutrition, and hospitality brand strategies as signature pillars of the prospect or resident experience
• Coordinate and partner with cross-functional departments to ensure branded signature products and/or programs are communicated effectively, and consistently operationalized, marketed, and sold enterprise-wide
• Manage matrix of product and program offerings across brand tiers, management companies, and communities
• Support ongoing experience audits and brand inspections to ensure consistency and identify opportunities for improvement
• Support the ongoing development of tiered brand positioning, product and service offerings, value propositions, differentiators, and brand storytelling
• Position TDM as a cornerstone of the organization’s memory care and brain health leadership and authority position while aligning messaging and content across social media, community websites, industry news, and publications
• Conduct any market research needed to understand customer needs, preferences, and perceptions
• Analyze brand performance data to identify trends, opportunities, and areas for improvement
• Monitor industry trends (e.g., cognitive health, wellness, dining expectations) to continuously refine positioning

Qualifications

• Education: Bachelor’s degree in branding, marketing, communications, or other related areas of specialty
• Experience: Minimum of seven or more years of proven experience in branding, marketing, or strategy; minimum four years of analysis and reporting experience; exceptional grammar, editing, and copywriting skills; ability to translate brand strategy into operational execution; experience in producing podcasts, achieving growth, and saturation; ability to track, analyze, and report on ROI data; ability to apply concepts of basic algebra and geometry; ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form; ability to deal with problems involving several concrete variables in standardized situations; ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form; ability to apply concepts of basic algebra and geometry; ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form; ability to apply concepts of basic algebra and geometry; 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