Brand Experience Director

About the role

United Way of Southwestern Indiana (UWSWI) is seeking a Brand Experience Director to lead the organization's brand presence and donor communication efforts. The ideal candidate will be a strategic storyteller who can connect community challenges with solutions and inspire action.

Responsibilities

• Create and manage all organizational content including promotions, impact stories, and campaign assets
• Serve as liaison for the Marketing Committee
• Manage the marketing budget
• Work alongside Development to build donor journeys that grow revenue
• Partner with staff and Board members to make them confident brand ambassadors
• Bring a data-informed lens to everything created
• Advance UWSWI’s brand as a trusted community partner in addressing critical priority issues
• Monitor stakeholder perception and engagement to inform continuous improvement
• Educate staff and vendors on UWSWI’s brand guidelines
• Cultivate key relationships and represent UWSWI at community events

Qualifications

• Bachelor’s degree in marketing, communications, public relations, or a related field
• 3-5 years of experience in marketing or communications
• Nonprofit experience strongly preferred
• Experience designing or executing donor or customer communication journeys
• Proven track record of contributing to fundraising or sales outcomes
• Advanced project management skills
• Superior writing and editing skills
• Proficiency in relevant platforms
• Exceptional presentation skills
• Prioritize self-starter and collaborative team player
• Ability to lift up to 30 pounds and drive for work purposes

Skills & Abilities

• Mission-driven
• Brand steward
• Results-oriented
• Strategic focus
• Adaptability
• Engaging communicator

Required Qualifications

• Bachelor’s degree in marketing, communications, public relations, or a related field
• 3-5 years of experience in marketing or communications
• Nonprofit experience strongly preferred
• Experience designing or executing donor or customer communication journeys
• Proven track record of contributing to fundraising or sales outcomes
• Advanced project management skills
• Superior writing and editing skills
• Proficiency in relevant platforms
• Exceptional presentation skills
• Prioritize self-starter and collaborative team player

Physical Requirements

• Ability to lift up to 30 pounds
• Ability to drive for work purposes and attend community events
• Ability to perform standard office and computer tasks

Salary & Benefits

• Salary commensurate with experience
• Employer-subsidized health insurance for employee
• Group life insurance and long-term disability
• Generous sick time, vacation time, and 13 paid holidays
• Retail plan with generous employer match

Commitment to Inclusion

UWSWI is an equal opportunity employer committed to fostering a diverse, inclusive, and equitable environment.

How to Apply

Submit your resume, cover letter, and 3 work samples to: hr@unitedwayswi.org. Applications accepted until the position is filled.