Director of Brand & Comms (New York)

About the role

We're building an agentic AI platform that helps enterprises transform complex business workflows into AI-powered operations. We work with leading global companies to identify high-value workflows, deploy AI agents into real business environments, and help organizations move from experimentation to measurable enterprise impact. We believe AI adoption inside the enterprise isn't just a technology challenge. It requires business context, workflow understanding, change management, trust, ownership, and a clear path to value. That's where this role comes in. We’re a well-funded, early-stage startup, hiring our Director of Brand & Communications to build and own our brand and narrative function from the ground up. This role is ideal for a hands-on, strategic operator who thrives in early-stage environments, is comfortable creating structure where none exists, and works closely with our founders to define how Reindeer shows up in the world.

Responsibilities

• Own brand and communications end to end, from positioning and narrative through press, founder visibility, and owned content; build the function itself: the team, the systems, and the standard for how we show up everywhere that matters.
• Own Reindeer’s positioning and voice, and turn it into a brand system that scales across every campaign, channel, and touchpoint; conceive and run brand campaigns, from the big idea to the assets to how it shows up across every channel; set the editorial vision and voice guidelines that keep every piece of content on-brand as we scale.
• Own how Reindeer sounds to the press: the messaging, the story angles, and the talking points behind every pitch and interview; collaborate with our PR agency, who handle media relations and placement, so that earned coverage carries our narrative.
• Own Reindeer's presence on social channels from strategy through the posts themselves, for both the company and the founders; build the content engine that turns our thinking into a steady, distinct presence people follow.
• Turn our founders into recognizable voices through bylines, podcasts, panels, and the right rooms; ghostwrite, coach, and source the opportunities that keep them visible without eating their time.
• Hire and grow the brand and comms function as we scale, setting the standard for how we show up everywhere; report directly into leadership, and partner closely with founders, Sales, and Product on positioning and go-to-market.

Requirements

• 8+ years in comms, PR, brand, content, editorial or journalism or founder/exec visibility somewhere in there (or a portfolio strong enough to make years irrelevant).
• A track record of earned media and/or founder thought leadership you can point to: placements you landed, bylines you shaped, voices you built.
• Existing media instincts and ideally relationships; you know what makes a story land and you're comfortable pitching it yourself.
• A portfolio or writing samples showing range and a distinct voice: positioning you've shaped plus published work (essays, launches, campaigns, coverage) you can say "I made that" about.
• Excellent written English and a high editorial standard you hold yourself to.