Director of Brand and Comms

What You’ll Do

• Own Stord’s brand strategy, visual identity, and narrative, ensuring consistency and differentiation across all channels and audiences
• Translate Stord’s positioning into a clear, compelling brand voice and point of view that resonates with mid-market DTC founders and ecommerce operators
• Serve as the internal steward of the brand, setting standards, educating the organization, and raising the bar for quality across every touchpoint
• Partner with Product Marketing to ensure brand narrative ladders into GTM messaging and positioning frameworks

Brand Studio

• Lead and develop Stord’s in-house brand studio, including designers, creatives, and content producers
• Build creative direction across campaigns, sales enablement, web, events, and product marketing assets
• Build scalable creative systems and workflows that enable high-quality output at the pace of a high-growth company
• Manage external agencies and freelance partners as needed to extend capacity and capability

Content

• Own Stord’s content strategy and editorial calendar across thought leadership, blog, video, social, and owned media
• Develop high-impact content that engages DTC founders and ecommerce leaders while driving brand affinity and organic pipeline
• Ensure all content aligns with GTM messaging frameworks and reinforces Stord’s position as the operating system for modern commerce

PR & Communications

• Own Stord’s corporate narrative and external communications across press, analyst relations, social thought leadership, and executive visibility
• Lead communications for major company milestones including product launches, partnerships, funding announcements, and executive updates
• Develop and execute Stord’s executive thought leadership program, positioning leadership as definitive voices in commerce infrastructure and logistics