Director of Brand and Comms

About the Role

Stord is seeking a Director of Brand and Communications to serve as the architect of how Stord shows up in the world. Reporting directly to the VP of Marketing, you will own Stord’s brand strategy, brand studio, content, PR, and corporate communications. This role is for a builder who operates fluently across strategy and execution, shaping and scaling Stord’s external narrative during a period of rapid growth. You’ll ensure consistency, clarity, and differentiation across every audience and channel, partnering closely with Product Marketing, Demand Generation, and Sales to align brand narrative with commercial goals.

Responsibilities

• Brand Strategy & Identity
  • Own Stord’s brand strategy, visual identity, and narrative, ensuring consistency and differentiation across all channels and audiences.
  • Translate Stord’s positioning into a clear, compelling brand voice and point of view that resonates with mid-market DTC founders and ecommerce operators.
  • Serve as the internal steward of the brand, setting standards, educating the organization, and raising the bar for quality across every touchpoint.
  • Partner with Product Marketing to ensure brand narrative ladders into GTM messaging and positioning frameworks.
• Brand Studio
  • Lead and develop Stord’s in-house brand studio, including designers, creatives, and content producers.
  • Set creative direction across campaigns, sales enablement, web, events, and product marketing assets.
  • Build scalable creative systems and workflows that enable high-quality output at the pace of a high-growth company.
  • Manage external agencies and freelance partners as needed to extend capacity and capability.
• Content
  • Own Stord’s content strategy and editorial calendar across thought leadership, blog, video, social, and owned media.
  • Develop high-impact content that engages DTC founders and ecommerce leaders while driving brand affinity and organic pipeline.
  • Build scalable content production systems that balance quality, speed, and cost efficiency.
  • Ensure all content aligns with GTM messaging frameworks and reinforces Stord’s position as the operating system for modern commerce.
• PR & Communications
  • Own Stord’s corporate narrative and external communications across press, analyst relations, social thought leadership, and executive visibility.
  • Build and manage relationships with key media outlets across ecommerce, logistics, and broader business/tech press.
  • Lead communications for major company milestones including product launches, partnerships, funding announcements, and executive updates.
  • Develop and execute Stord’s executive thought leadership program, positioning leadership as definitive voices in commerce infrastructure and logistics.

Requirements

• Critical Competencies
  • 10+ years of progressive marketing experience, including 4+ years in a brand leadership role, ideally within VC-backed, high-growth B2B SaaS or tech-enabled services.
  • Proven ability to build and scale a brand function from early-stage or underdeveloped foundations.
  • Deep fluency across brand strategy, creative direction, content, and communications, with the ability to operate at both strategic and executional levels.
  • Strong creative instincts and a well-formed point of view on design, messaging, and storytelling across formats and channels.
  • Experience leading and developing in-house creative or brand studio teams, with a track record of attracting and retaining top talent.
  • Demonstrated success building PR and media relationships that result in meaningful earned coverage.
  • Player-coach mentality—comfortable setting direction while rolling up sleeves when needed.
  • Exceptional storytelling ability and executive presence, with the ability to represent the brand internally and externally.
• Leadership Competencies
  • Strategic Clarity: Translates complex positioning into simple, resonant narratives and connects brand strategy to commercial outcomes.
  • Builder’s Mindset: Thrives in ambiguity and builds scalable systems, processes, and teams from the ground up.
  • Creative Rigor: Maintains high standards for craft and quality while operating at the speed of a high-growth business.
  • Cross-Functional Influence: Builds trust across Sales, Product, Marketing, and Executive teams; drives alignment without authority.
  • Customer Obsession: Anchored in voice-of-customer insights, ensuring the DTC founder and e-commerce operator remain central to all brand and content decisions.

Nice to Have

• Experience in e-commerce SaaS, logistics, or commerce infrastructure platforms.