Director of Brand and Comms

What You’ll Do

• Brand Strategy & Identity
• Own Stord’s brand strategy, visual identity, and narrative, ensuring consistency and differentiation across all channels and audiences
• Translate Stord’s positioning into a clear, compelling brand voice and point of view that resonates with mid-market DTC founders and ecommerce operators
• Serve as the internal steward of the brand, setting standards, educating the organization, and raising the bar for quality across every touchpoint
• Partner with Product Marketing to ensure brand narrative ladders into GTM messaging and positioning frameworks
• Brand Studio
• Lead and develop Stord’s in-house brand studio, including designers, creatives, and content producers
• Build creative direction across campaigns, sales enablement, web, events, and product marketing assets
• Build scalable creative systems and workflows that enable high-quality output at the pace of a high-growth company
• Manage external agencies and freelance partners as needed to extend capacity and capability
• Content
• Own Stord’s content strategy and editorial calendar across thought leadership, blog, video, social, and owned media
• Develop high-impact content that engages DTC founders and ecommerce leaders while driving brand affinity and organic pipeline
• Ensure all content aligns with GTM messaging frameworks and reinforces Stord’s position as the operating system for modern commerce
• PR & Communications
• Own Stord’s corporate narrative and external communications across press, analyst relations, social thought leadership, and executive visibility
• Lead communications for major company milestones including product launches, partnerships, funding announcements, and executive updates
• Develop and execute Stord’s executive thought leadership program, positioning leadership as definitive voices in commerce infrastructure and logistics

Basic Qualifications

• 10+ years of progressive marketing experience, including 4+ years in a brand leadership role, ideally within VC-backed, high-growth B2B SaaS or tech-enabled services
• Proven ability to build and scale a brand function from early-stage or underdeveloped foundations
• Deep fluency across brand strategy, creative direction, content, and communications, with the ability to operate at both strategic and executional levels
• Strong creative instincts and a well-formed point of view on design, messaging, and storytelling across formats and channels
• Experience leading and developing in-house creative or brand studio teams, with a track record of attracting and retaining top talent
• Demonstrated success building PR and media relationships that result in meaningful earned coverage
• Player-coach mentality—comfortable setting direction while rolling up sleeves when needed
• Exceptional storytelling ability and executive presence, with the ability to represent the brand internally and externally

Leadership Competencies

• Strategic Clarity: Translates complex positioning into simple, resonant narratives and connects brand strategy to commercial outcomes
• Builder’s Mindset: Thrives in ambiguity and builds scalable systems, processes, and teams from the ground up
• Creative Rigor: Maintains high standards for craft and quality while operating at the speed of a high-growth business
• Cross-Functional Influence: Builds trust across Sales, Product, Marketing, and Executive teams; drives alignment without authority
• Customer Obsession: Anchored in voice-of-customer insights, ensuring the DTC founder and e-commerce operator remain central to all brand and content decisions

Bonus Points

• Experience in e-commerce SaaS, logistics, or commerce infrastructure platforms