Director, Brand Communication

Role Overview

The Director, Brand Communications is a senior creative leadership role responsible for the ideas, storytelling, and messaging that define how Sono Bello connects with patients and prospective patients across every channel.

Key Responsibilities

• Create and shape ideas that define how the brand shows up across TV, video, digital, social, and direct response.
• Define and evolve the brand’s communications strategy across paid, owned, and earned channels.
• Lead a mix of internal creative staff and external creative agency partners, bringing the strategic vision and creative authority to get the best out of both.
• Communicate with the Integrated Media team, service line, and analytics teams to understand what is working and why.
• Partner with the Integrated Media team, service line, and analytics teams to understand what is working and why, using performance data and consumer insight to sharpen creative strategy over time.

Qualifications & Experience

• 10–15+ years in brand communications, creative strategy, or advertising — agency-side, in-house, or both.
• Deep experience leading TV and video creative, including brand and direct response formats, from brief through production.
• Track record managing creative agency relationships with clear direction, high standards, and the ability to push partners to produce their best work.
• Proven ability to develop communications strategies and creative platforms that connect brand positioning to business results.
• Comfortable developing communications that serve both brand-building and direct response objectives without sacrificing either.
• Consumer brand, healthcare, or direct-to-consumer experience strongly preferred. Fortune 500 or scaled national brand experience a plus.

Leadership Attributes

• Strong creative instincts and the strategic vocabulary to back them up.
• Genuine and ongoing curiosity about consumers, culture, and what makes ideas land.
• Simplify the complex, write briefs that actually inspire something, and share your point of view clearly and constructively.
• Lead with authenticity, invest in the people around you, and build teams that are proud of what they produce.
• Do not wait for perfect data to form an opinion, and do not settle for work that is merely good enough.

Why This Role Matters

This role is the opportunity to build the communications strategy and creative foundation that takes the brand to the next level. For a creative leader who wants real creative authority, a meaningful challenge, and the resources of a scaled national company behind them, this is a rare opportunity to leave a mark.

Compensation

• Compensation Range: $175,000 USD - $220,000 USD
• Additional Bonus: $17,500 USD - $22,000 USD
• Pay may vary by location, and actual compensation depends on factors like qualifications, experience, skills, and business needs.