Director of Audience Development (Full Time, Remote)

About the role

Accelerate Change is seeking a Director of Audience Development to build and lead a new, cross-cutting capability focused on growing and understanding audiences across our ecosystem. This role sits at the intersection of content, strategy, and impact — helping us expand reach, deepen engagement, and strengthen how our work resonates with the people we aim to serve.

Responsibilities

• Define and lead our approach to audience growth across platforms, with a focus on TikTok, Instagram, and emerging channels
• Identify high-potential audience niches and develop strategies to reach and engage them
• Build a repeatable model for testing, learning, and scaling audience growth initiatives
• Launch and manage niche social media accounts designed to build and retain audience
• Partner with contract creators, editors, and designers to produce platform-native content; develop and manage an ongoing network of freelance collaborators
• Test content formats and engagement strategies; be hands-on in-account, especially at launch
• Evaluate how and when impact messaging can be integrated without compromising audience trust or growth
• Partner with the Impact team to test and refine messaging based on real-time audience response
• Work with the Digital Strategy and Impact teams to translate audience insights into partner-facing learning opportunities
• Serve as a cross-functional resource across teams, improving our collective understanding of what resonates with audiences and why
• Define success metrics, analyze performance data, and share insights regularly with internal stakeholders
• Stay current on platform trends, creator dynamics, and shifts in audience behavior; identify opportunities to expand the model if the pilot is successful

Qualifications

We're looking for someone who has at least 5 years of experience growing nascent social media audiences. We define experience broadly. Candidates with backgrounds in audience development, digital media, content strategy, or related fields are encouraged to apply — as are those whose path doesn't fit neatly into those categories but who can demonstrate they've built audiences people actually care about.

Skills

Proven ability to grow and engage audiences on TikTok, Instagram, YouTube, or similar platforms — not just manage existing ones

Strong instincts for platform-native content: you know why something works, not just that it does

Strong internal and external collaboration: Experience working with creators, freelancers, or distributed content teams

Strategic & hands-on: Ability to operate both strategically and tactically — comfortable building accounts yourself, especially at launch

Data-driven decision-making: Strong analytical skills: can translate performance data into clear insights and decisions

Cross-functional collaboration: Experience working cross-functionally and influencing without direct authority

Flexibility. Ability and willingness to experiment and pivot based on organizational and network needs and experimental success and failures

Benefits

• $90,000-$104,000 salary range, with exact salary depending on experience
• Flexibility for work and life: Unlike a lot of places, we actually believe that people should only work 40 hours each week, except for occasional sprints that require more time in a week.
• Health care at the beginning of your employment with individual premiums fully covered and cost-share for dependents. Vision and dental plans are available at-cost to the individual.
• 15 paid vacation days, 6 paid holidays, 3 paid floating holidays each year and 7.5 paid sick days each year
• Professional development funds, with renewal of funds each fiscal year
• Cell phone and internet reimbursement (or co-working reimbursement): We acknowledge that working from home requires using your own internet and phone for work purposes so we offer a set reimbursement amount for cell phone and internet usage. If working from home isn’t for you, we also have the option for folks to rent a co-working space and get reimbursed for their monthly costs.
• Need-based educational loan assistance after 3 months
• 401K contributions and matching program available at the beginning of your employment
• Annual office closure during the last week in December