Director, Audience Development

About the role

The Director of Audience Development will lead the growth strategy for Emerald's diverse portfolio of event and content brands. This is a leadership role for a strategic thinker passionate about building, engaging, and retaining audiences. Key responsibilities include managing specialized teams, overseeing audience acquisition and engagement strategies, and scaling a sophisticated growth machine.

Responsibilities

• Manage specialized teams – including offshore resources - responsible for the execution of Emerald’s brand marketing audience strategy.
• Oversee successful deployment of agentic audience and attendee solutions.
• Oversee collection, integration, and activation of first-party audience data across events media, and digital channels to drive acquisition, retention, and monetization strategies.
• Lead SEO/AEO/GEO to capture intent and capitalize on organic traffic by creating unknown to known journeys. Keep up to date on the rapid developments in this space.
• Inform organic social media strategy, transforming our channels into key sources of audience engagement and acquisition.
• Lead attribution tracking and accountability, data & measurement.

Requirements

• 6-8+ years of progressive experience in audience development, growth marketing, or a related field.
• A proven track record of significant audience growth with demonstrable wins in both SEO and Email.
• Direct experience managing performance media budgets across multiple channels.
• Deep expertise with marketing automation and CRM platforms (e.g., HubSpot, Marketo).
• Mastery of the modern analytics stack, including GA4, BI tools (PowerBI) and Customer Data Platforms (CDPs).
• Extensive experience designing and executing marketing experiments, including A/B testing and incrementality studies.
• Strong understanding of data privacy regulations and best practices for compliant data collection and usage.
• Led the building, mentoring, and inspiring of high-performing teams.

Preferred Qualifications

• Experience in both B2B and B2C marketing environments.
• Background in events, agency, media, or publishing industries.
• Hands-on experience with BI report interpretation.

About Emerald

At Emerald, we strive to foster a diverse and inclusive community. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences, and we are intentional about ensuring a positive hiring experience for everyone. Our job postings don’t contain experience inflation, and most don’t require college degrees. Instead, they’re crafted to focus on outcomes and transferable experiences that are assessed in a structured interview process carried out by trained hiring teams.

COMPENSATION & BENEFITS

Target Compensation: $125,000
We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, flexible working locations, 401(k) plan with a company match, medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs like Toastmasters, and mental wellness tools.

If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at Careers@EmeraldX.com.

Learn more about Emerald.