Director of Audience Engagement

About the role

The Director of Audience Engagement is a strategic leader responsible for content strategy, editorial planning, and audience growth across StyleBlueprint’s main verticals, primarily Travel & Lifestyle and SB Home, while also providing high-level guidance for local editions.

Responsibilities

• Lead content strategy and editorial planning for StyleBlueprint Travel & Lifestyle and SB Home, while providing high-level guidance to local Market Leaders who manage their own content calendars.
• Lead, coach, and manage HQ’s team of content creators and copyeditors, ensuring alignment, accountability, and high-quality execution.
• Lead audience growth strategy for StyleBlueprint’s social media, email newsletters, website traffic, and syndication partnerships.
• Identify, test, and scale audience development initiatives, sharing insights and best practices across all markets.
• Analyze content performance metrics and translate insights into strategic recommendations.
• Provide guidance on story framing, headlines, and positioning for both editorial and sponsored content initiatives.
• Collaborate cross-functionally with sales and other internal stakeholders to align content strategy with broader goals.
• Maintain visibility across all content distribution workflows to ensure operational efficiency, proactively identifying bottlenecks, opportunities, and process improvements.

Requirements

• Minimum of 7 years of experience in editorial leadership, content strategy, or audience development, with demonstrated success managing teams and leading cross-functional initiatives.
• Strong analytical skills with the ability to translate performance data into actionable insights and strategy.
• Proven success growing audiences across social media, email newsletters, and digital platforms.
• Strong editorial judgment with the ability to evaluate story framing, headlines, and content structure to maximize audience engagement.
• Exceptional attention to detail, organizational skills, and a systems-thinking mindset.
• Proficiency with WordPress (or similar content management systems) and analytics tools (Google Analytics, Ahrefs, etc.).
• Embraces AI as a productivity tool — not to replace editorial thinking or writing, but to streamline repetitive tasks, improve workflows, and increase efficiency.
• Ability to travel for quarterly 2-night retreats, planning sessions, and occasional industry events, as well as virtually participate in daily huddles and recurring leadership meetings.