Director of Audience Development

About the role

Bonneville International is an integrated media company with 19 radio stations in Denver, Phoenix, Sacramento, Salt Lake City, and Seattle, plus the NBC Affiliate TV station KSL-TV 5 in Salt Lake City. Our purpose is to build up, connect, inform, and celebrate communities and families in the markets we serve.

Bonneville Seattle seeks an enthusiastic, results-driven Director of Audience Development to develop, engage, and grow digital audiences across all distribution platforms. This role shapes the Company’s voice and brands through various channels, guiding digital strategy, content, staffing, and distribution across web, apps, audio, video, and social media. The position works closely with Seattle leadership, programming, sales, and corporate teams to strengthen brands, support audience growth, and grow revenue in alignment with the Company’s mission and values. This is an on-site role based in Seattle.

Responsibilities

• Develop and execute digital audience growth and engagement strategies that support business objectives, strengthen Bonneville Seattle’s brands, and grow over-the-air (OTA) audiences through digital channels.
• Establish editorial vision, voice, and creative direction across digital platforms, cultivating distinct brand identities for MyNorthwest.com, 710sports.com, and individual shows, hosts, reporters, and contributors.
• Lead digital content staff, including hiring, training, coaching, goal-setting, and performance management.
• Oversee content gathering, production, editing, publishing, and distribution across web, apps, audio, video, and social channels.
• Use analytics to understand audiences, establish key performance indicators, measure results, guide decisions, and share insights and trends with staff and leadership.
• Lead social media strategy and promote platform-specific best practices across social, search, email, and mobile.
• Partner with programming teams to align digital content and distribution with station brands and audience goals.
• Collaborate with sales to develop digital revenue opportunities and ensure digital platforms support sales initiatives.
• Work with corporate development, technical, and IT teams to launch products, maintain reliable daily operations, and resolve issues affecting streams, data feeds, ad servers, and other digital services.
• Build and manage website sections and pages, and evaluate and manage digital vendors.
• Plan and deliver digital initiatives on time and within budget.
• Stay current on digital technologies, tools, best practices, and audience trends, translating insights into practical improvements.
• Communicate effectively across the organization and foster collaboration, innovation, and accountability as a member of the Seattle leadership team.

Requirements

• Strong writing, editing, proofreading, and video editing skills.
• Working knowledge of content management systems, basic HTML, social media trends, and SEO best practices.
• Strong communication, organizational, and relationship-building skills; able to work effectively across departments and teams.
• Proven ability to lead, manage complex projects, and turn strategy into results.
• Demonstrated ability to grow and engage audiences across various channels.
• Understanding of how content, packaging, and distribution should differ by platform and audience.
• Ability to analyze and interpret digital performance data, establish meaningful KPIs, and translate findings into action.
• Understanding of radio programming and formats, including news, talk, and sports.
• Ability to work independently and collaboratively, manage competing priorities, and perform under deadline pressure.
• At least two (2) years of demonstrated success leading a large-scale digital content property and at least one year managing employees, preferred.
• At least one (1) year of proven successful experience managing a team of employees, preferred.
• Bachelor’s degree in communications, marketing, journalism, computer science, or a related field, or equivalent experience, preferred.

Physical demands

• Receive, process, and maintain information through oral and/or written communication effectively.
• Ability to extend hand(s) and arm(s) in any direction with good eye and hand coordination.
• Manual dexterity and fine motor skills to operate computer keys and general office equipment.
• Ability to work on a computer for prolonged periods of time.
• Sit and/or stand for extended periods of time.

Compensation

Salary range: $92,200 – $103,000. Salary will be determined by an evaluation of the education, experience, knowledge, skills, and abilities of the applicant along with internal and external benchmarks.

Benefits

• Robust, affordable medical, dental, and vision coverage with no wait period for enrollment
• 401(k) with Company match and employer-funded retirement account, both fully vested from day one
• Paid leave for new parents under Medical Maternity (8 weeks) and Parental Leave (4 weeks) benefits
• Opportunities to apply for tuition reimbursement
• Paid time off for vacation (120 hours accrued per year) and sick leave (80 hours accrued per year) in addition to 12 paid company holidays per year
• Paid time off for volunteering (40 hours per year)
• Employee Assistance Program (EAP) services
• Access to an entire team of free financial planners
• Matches on contributions to charitable organizations after one year of service
• Continuous growth and development opportunities
• Dynamic team culture that values teamwork, having fun, and collaboration