Director of (Agency) Marketing

About the role

The Director of Marketing will be responsible for building and running the content, SEO/GEO, paid, and thought leadership programs that generate qualified inbound leads for the partnerships team. They will architect the blog strategy, editorial calendar, case studies, benchmark reports, and proprietary research that make the agency brand buyers trust. They will also ghostwrite and manage LinkedIn, podcast, and conference programs for the CEO and senior leaders. They will make the website a lead-generation asset, not a brochure, including optimization for AI-surfaced answers. They will run our own paid programs on LinkedIn, Meta, and Google to drive qualified leads. They will own the website as a conversion engine, including messaging, CRO, and landing pages. They will build nurture sequences, gated assets, and re-engagement programs for events and field marketing. They will also hire and manage a small, high-output marketing team of content writers, paid specialists, designers, and contractors.

Responsibilities

• Build and run the content, SEO/GEO, paid, and thought leadership programs that generate qualified inbound leads for the partnerships team.
• Architect the blog strategy, editorial calendar, case studies, benchmark reports, and proprietary research that make the agency brand buyers trust.
• Ghostwrite and manage LinkedIn, podcast, and conference programs for the CEO and senior leaders.
• Make the website a lead-generation asset, not a brochure, including optimization for AI-surfaced answers.
• Run our own paid programs on LinkedIn, Meta, and Google to drive qualified leads.
• Own the website as a conversion engine, including messaging, CRO, and landing pages.
• Build nurture sequences, gated assets, and re-engagement programs for events and field marketing.
• Hire and manage a small, high-output marketing team of content writers, paid specialists, designers, and contractors.

Requirements

• 5-7+ years in B2B marketing, with the majority spent at a performance or digital marketing agency.
• You have personally built an agency's marketing engine: the content programs, SEO, paid acquisition, and thought leadership that drove measurable inbound leads. Not inherited it.
• Built it.
• Direct accountability for a marketing-sourced pipeline or lead-gen number as a named OKR or KPI.
• Hands-on across four or more channels (content, paid, SEO, email, CRO, events, PR).
• You can go deep on each, not just delegate.
• Experience managing a team of two to five or more (content writers, paid specialists, designers).
• You can point to specific, measurable results, for example: "I built the content program that generated X leads per quarter" or "I grew marketing-sourced pipeline from $Xm to $Ym."

Qualifications

• AI-native. You use Claude, ChatGPT, or similar tools daily as part of your workflow.
• Exceptional writer who ships fast and iterates weekly, not quarterly.
• Bonus Points: You have marketed a marketing agency specifically; Experience with Generative Engine Optimization (GEO) and AI Overviews; A track record of building founder or executive thought leadership programs on LinkedIn; Existing relationships with Digiday, AdWeek, Modern Retail, or similar trade press; NYC-based or willing to travel to NYC monthly.

What We're Looking For

This Role Is Probably Not For You If...

• Your experience is exclusively in-house at a single brand for 10+ years with no agency background.
• You are a pure brand marketer with no performance or demand gen credentials.
• Your background is entirely at a holding company (Publicis, WPP, Omnicom, Dentsu) without independent agency experience.
• You cannot name a specific piece of marketing work you personally created and the results it drove.
• You need a six-month planning cycle before shipping anything.