Director of Admissions and Marketing

Location: Hearthstone Nursing & Rehabilitation Center | Medford, OR (On-site)

About the role

The Director of Admissions and Marketing oversees all admissions activities and drives census through community outreach, referral development, and branding. This role ensures a smooth admissions process, fosters strong referral relationships, and collaborates with internal teams to meet operational goals.

Responsibilities

• Manage the admissions process from inquiry to resident admission, ensure timely documentation, and track census data.
• Serve as the primary liaison to families.
• Build and maintain relationships with hospitals, case managers, physicians, and other referral sources.
• Promote the facility in the community and identify new referral opportunities.
• Develop local marketing plans, organize events, and manage online presence.
• Collaborate on branding and messaging with the corporate team.
• Work closely with internal teams to align census goals, provide updates on referrals, and ensure staff preparedness for incoming residents.

Performance Expectations

• Meet occupancy and admission targets.
• Build and sustain referral networks.
• Ensure exceptional experiences for residents and families.
• Proactively improve processes and efficiency.
• Communicate clearly and professionally with internal teams, residents, and families.

Requirements

• High school diploma or equivalent.
• 3-5 years of customer service experience in healthcare.
• Ability to work a flexible schedule and communicate effectively with residents, families, and staff.
• Understanding of healthcare regulations and medical terminology.
• Degree in healthcare management, medical social work, or marketing.
• Experience in a fast-paced environment.

Preferred Qualifications

• Active Licensed Practical Nurse (LPN) license in the practicing state.

Benefits

• Comprehensive health coverage through our partnership with the Oregon Trust, with affordable options for individuals and families.
• Company-paid life insurance.
• FSA and HSA options.
• Paid Time Off to support work-life balance.
• Tuition reimbursement to support professional development.
• Unlimited referral bonuses for helping bring clinical full-time individuals to our team.

Pay

$65,000+ (Salaried | Dependent on experience)

Schedule

Full-time