Director of Admission Marketing and Communication - Tulane University

About the Role

Reporting to the Assistant Vice President of Admission for Undergraduate Programs and working closely with the Vice President for Enrollment Management and Dean of Admission, the Director will serve as the lead architect for undergraduate admission marketing and communications. This is a highly visible leadership opportunity for a creative, data-informed marketer who can translate Tulane's story—and the experience of living and learning in New Orleans—into campaigns that inspire action. You'll lead a team of 5+ professionals, collaborate with a broader team of admission officers, and partner across the university to build an integrated marketing and communications strategy that strengthens brand awareness, generates prospective student interest, and supports undergraduate enrollment goals.

As a senior member of the Undergraduate Admission leadership team, you'll have influence across the full enrollment funnel, from the first interaction with a prospective student through the decision to enroll.

Responsibilities

Integrated Marketing & Communication Strategy – 40%

• Lead and execute a comprehensive undergraduate admission marketing and communication strategy designed to build awareness, increase student demand, and support Tulane's enrollment goals.
• Lead, develop, and inspire a team of 5+ marketing and communication professionals while collaborating with a broader team of admission officers.
• Guide creative strategy across experiential, digital, and print marketing, including email, text, video, social media, direct mail, and other prospective and admitted student communications.
• Partner with admission leadership to develop student lead-generation campaigns that grow inquiry and prospect pipelines.
• Provide direction to creative professionals across copywriting, video, web development, design, and related disciplines to deliver a cohesive and compelling Tulane story.

Digital Experience & Engagement – 20%

• Shape an engaging, sophisticated digital presence across admission websites, online portals, CRM communications, and social media channels.
• Ensure digital experiences remain aligned with Tulane's broader brand while speaking directly to prospective students, families, and counselors.
• Oversee the Admission website as a compelling, accurate, relevant, and visually engaging resource throughout the college decision journey.
• Guide social media strategy and content that increases engagement and supports undergraduate enrollment goals.

Storytelling, Brand & Analytics – 20%

• Bring the Tulane and New Orleans stories to life through content, design, video, data visualization, web development, and experiential marketing.
• Collaborate with University Communication & Marketing and campus and community partners to strengthen brand awareness among prospective and admitted students.
• Use data and analytics to understand perceptions of Tulane and New Orleans and translate those insights into more effective marketing strategies.
• Develop messaging that communicates the value and return on investment of a Tulane education.
• Serve as a compelling storyteller and brand ambassador who can inspire students and families to see themselves at Tulane.

Campus Experience & Experiential Marketing – 10%

• Partner with admission colleagues to elevate the prospective and admitted student visitor experience.
• Create experiential marketing opportunities that showcase the best of Tulane and New Orleans.
• Help enhance campus tours, admission events, and Destination Tulane experiences designed to engage admitted students and their families.

Admission & Enrollment Support – 10%

• Collaborate across the Office of Admission and Division of Enrollment Management on programs and events that advance Tulane's enrollment efforts.
• Participate in prospective and admitted student events as well as university traditions, including orientation and commencement.
• Bring flexibility and enthusiasm to a role that includes frequent evening and weekend responsibilities.

Requirements

• Bachelor's degree.
• At least five years of substantial leadership experience in marketing and communications, preferably within higher education.
• Demonstrated managerial and supervisory experience, with the ability to lead and develop a professional team.
• Experience across marketing disciplines such as writing, design, digital media, experiential marketing, storytelling, and web development.
• Strong project management, organizational, and analytical skills with the ability to manage multiple priorities and deadlines.
• Experience using data and analytics to inform marketing, communication, and recruitment strategy.
• Experience managing a high-volume operation and comparable budget.
• Ability to work effectively with campus partners, vendors, senior leaders, faculty, deans, students, families, counselors, and alumni.
• Excellent interpersonal and communication skills with the ability to influence, collaborate, and build trust across diverse constituencies.
• Cultural awareness, agility, and emotional intelligence, coupled with a commitment to creating a welcoming and valued community.
• Ability to thrive in a fast-paced environment, adapt to changing circumstances, and balance multiple initiatives.
• Dedication to the mission and complexity of a private, high-research university.

Preferred Qualifications

• Five to ten years of marketing and communication experience, including experience with enrollment marketing in higher education.
• Master's degree in business, marketing, or a related field.
• Demonstrated leadership within higher education and experience collaborating across schools, departments, and university leadership.
• Experience using data management and analytics in strategic planning and program evaluation.
• Experience managing budgets and supervising full-time professional staff.
• Experience developing and implementing programs, particularly within higher education.
• Understanding of Tulane University and the unique culture of New Orleans and Louisiana.

Benefits

Tulane University offers a comprehensive benefits program designed to support employees' health, well-being, and overall experience. Learn more about Tulane's benefits.

Pay

The anticipated salary range for this position is $90,000–$95,000 annually.

Schedule

This position offers a hybrid schedule with four days onsite and one day remote each week.