Director Of Admissions and Marketing

About the role

Garden Park Care Center is seeking an experienced Director of Admissions & Marketing to lead admissions efforts, strengthen community partnerships, and drive occupancy growth.

Responsibilities

• Develop and maintain strong referral relationships with hospitals, physicians, case managers, and community partners.
• Coordinate and manage the admissions process from referral through admission.
• Conduct facility tours and provide exceptional customer service to prospective residents and families.
• Work closely with the clinical team to ensure timely admission decisions.
• Develop and execute marketing strategies to increase referrals and occupancy.
• Represent the facility at networking events, community outreach opportunities, and healthcare meetings.
• Track referral activity and maintain accurate marketing and admissions data.
• Collaborate with facility leadership to achieve census and revenue goals.

Requirements

• Previous admissions, marketing, business development, or healthcare sales experience required.
• Skilled Nursing Facility or Long-Term Care experience required. Candidates without this experience will not be considered.
• Established referral network within the Cincinnati healthcare market is a plus.
• Excellent communication, relationship-building, and organizational skills.
• Ability to work independently while managing multiple priorities.
• Proficient with Microsoft Office; experience with PointClickCare (PCC) or similar healthcare software is a plus.

Benefits

• Competitive salary plus incentive opportunity
• Medical, Dental & Vision Insurance
• Paid Time Off (PTO)
• 401(k)
• Supportive leadership team
• Opportunity for career growth within a growing organization