Executive Director, Undergraduate Admission Communications and Marketing
Position Summary
The Enrollment Division at the University of Denver, which consists of Undergraduate Admission and Financial Aid, seeks a strategic leader for the communication and marketing needs of Undergraduate Admission and Financial Aid. Reporting directly to the Vice Chancellor for Enrollment, the Executive Director of Communication and Marketing (EDCM) will create, develop, and implement an integrated communication/marketing plan. The EDCM will lead the communication and marketing effort within the division and will plan, develop, implement, and assess all communication and marketing needs, strategies, and all forms of communication of the Division for key constituents/stakeholders with a high standard of excellence.
Essential Functions
Leverage the undergraduate admission webpages through consistent, accurate and on-brand content, and ensure appropriate analytics and informed responses.
Keep abreast of marketing trends, especially as it relates to recruiting and admission.
Creatively develop unique and innovative strategies on a yearly basis to maximize potential and to meet the enrollment goals of the University.
Annually assess and evaluate efforts across channels and partner firms to inform future work.
Work closely with central University Relations (UR) division, as well as various partner firms in the creation, development, implementation, delivery, and assessment of print materials, presentations, web designs/upgrades, messages, email campaigns, social media, digital advertising, video work, etc.
Ensure that messages are on-brand; appropriate for the intended audiences; meet the purpose of the project/program/campaign; are within budget guidelines; and meet the deadlines dictated by our communication/recruiting plans.
Serves as liaison to UR division.
Supervisory Duties
Directly supervise a small team who will support the marketing and communications work of the division while also serving the division in other capacities to meet enrollment goals.
Lead the division-wide communications team in idea generation and developing strategic initiatives that more effectively engage our audiences and lead to measurable results against engagement and enrollment goals.
Required Qualifications
Bachelor’s degree
Seven years’ general business experience
A track record showing the ability to develop and execute an integrated marketing and communication plan, promote brand identity, work with market research findings, identify and reach target audiences, generate imaginative solutions, produce print and electronic communication materials that yield demonstrable results/positive outcomes, and collaborate with finance, media relations, enrollment (recruitment/financial aid), and development teams.
Preferred Qualifications
Master’s degree – prefer degrees in Public Relations, Journalism, English, Marketing, Communications, or related field
Five years of significant higher education communication and marketing experience
Supervisory experience
CRM experience, Slate preferred