Director of Account Based Marketing

About the role

The Director of Account Based Marketing (ABM) will lead the strategy, build-out, and performance of Power Digital's ABM discipline across the B2B portfolio. They will own the playbooks, platform strategy, and cross-functional orchestration that turn target account lists into pipeline and revenue.

Responsibilities

• Own end-to-end ABM strategy and delivery across the B2B client portfolio — account selection and tiering, intent signal strategy, and multi-channel orchestration
• Serve as Power Digital's primary ABM subject matter expert and Account Director for the Strategy and ABM teams
• Build and refine ABM audits, playbooks, and GTM plans for clients in partnership with the B2B Client Strategy team
• Architect and manage 6Sense and Demandbase implementations, including intent data integration, account scoring models, and predictive analytics workflows
• Translate intent and engagement data into actionable account tiers and campaign triggers for Paid Media, Paid Social, Content, and Email/Lifecycle teams
• Lead cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to ensure ABM campaigns are unified rather than siloed
• Identify efficiency opportunities in the delivery of ABM products and collaborate toward implementation
• Support Revenue and Appraisal teams on complex GTM and ABM strategies for new and expanded business opportunities
• Employ AI technologies to enhance and optimize ABM processes and reporting
• Utilize and leverage Power Digital's nova ecosystem as it relates to ABM measurement and reporting
• Present ABM strategy and performance directly to clients; lead discovery discussions on account-based approaches
• Mentor and upskill Strategy and ABM team members on platform proficiency and account-based methodology
• Own the ABM measurement framework — pipeline influenced/sourced, account engagement, and velocity through funnel stages

Requirements

• Hands-on proficiency with 6Sense, Demandbase, or equivalent ABM/intent data platforms
• 7+ years in B2B marketing strategy or ABM, in-house or in-agency, with demonstrated ownership of account-based programs end to end
• Strategic knowledge of core B2B Martech such as Salesforce, Marketo, and HubSpot, and how they integrate with ABM platforms
• Deep understanding of intent data, predictive scoring, and account tiering — and how to operationalize them across channels
• Comfort and ease presenting strategy to clients and leading discovery discussions
• Strong project management skills; able to run multiple client ABM programs concurrently
• Strategic understanding of clients' business metrics and pipeline mechanics, and how ABM contributes to them
• Team-oriented and collaborative; comfortable leading cross-functional teams without direct authority