Head of Account Based Marketing

About the role

The Head of Account-Based Marketing will lead the strategy and execution of account-based marketing initiatives to drive revenue growth and customer acquisition.

Responsibilities

• Develop and execute account-based marketing strategies that align with business objectives
• Collaborate with sales teams to identify target accounts and develop targeted messaging
• Manage and optimize campaigns to maximize ROI
• Measure and report on campaign performance to inform future strategies
• Stay current with industry trends and best practices in account-based marketing

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field
• 5+ years of experience in marketing, with 2+ years in an account-based marketing role
• Proven track record of driving revenue growth through marketing initiatives
• Strong understanding of B2B sales processes and customer journey mapping
• Experience with account-based marketing tools and platforms

Qualifications

• Exceptional leadership and strategic thinking skills
• Ability to work collaboratively across departments and at all levels of the organization
• Excellent communication and presentation skills
• Results-driven and able to manage multiple projects simultaneously

Skills

• Account-based marketing strategy development
• Campaign management and optimization
• Customer journey mapping
• Performance measurement and reporting
• Industry trends and best practices research

Benefits

• Flexible remote work schedule
• Competitive compensation package
• Professional development opportunities
• Employee recognition programs

Pay

$100,000 - $120,000 annually

Schedule

Full-time, 40 hours per week