Director, Non-Personal Marketing

Responsibilities and Duties

• Lead the non-personal marketing vision and roadmap aligned with brand, pipeline, and corporate objectives.
• Translate brand strategies into integrated non-personal and digital plans across HCP and patient/caregiver audiences.
• Serve as the internal digital subject-matter expert, advising brand teams on best practices and innovation, including use of AI to optimize both customer impact and budget spend.
• Oversee development and optimization of digital tactics including paid media, social, SEO/SEM, and virtual engagement tools.
• Serve as the subject matter expert and collaborate with Brand teams to support website and CRM initiatives, ensuring optimal user experience and backend measurement.
• Ensure seamless integration across digital touchpoints and field-enabled channels.

Governance, Compliance & Operations

• Ensure all non-personal activities comply with regulatory, legal, privacy, and pharmacovigilance requirements.
• Establish and optimize digital workflows, approval processes, and standard operating procedures.
• Manage agency partners, vendors, and internal resources efficiently within budget.

Analytics & Optimization

• Define KPIs and dashboards to measure non-personal promotion performance and inform decision making.
• Leverage data and insights to optimize campaigns, personalize experiences, and improve ROI.
• Drive test-and-learn approaches to continuously improve effectiveness.

Qualifications and Skills

• Bachelor's degree required.
• 10+ years of pharmaceutical marketing, or combination of related industry experience, including 5+ years of non-personal/digital marketing experience.
• Rare disease experience highly preferred.
• Strong knowledge of non-personal promotion, CRM platforms, paid media, analytics, and website management.
• Proven project management skills including objective setting, prioritization, planning, timeline and budget management, and pull-through of clear action plans.
• Understanding of regulatory and compliance requirements within pharmaceutical marketing.
• Ability to work in a highly collaborative environment with cross-functional stakeholders such as Regulatory, Medical, Legal, Sales, Patient Support Services, and Data Management and Analytics.
• Self-motivated and highly energetic individual with the ability to adapt and deliver results in a fast-paced and dynamic environment.
• Ability to operate strategically while remaining hands-on in a small company environment.
• Strong critical thinking skills with a solution-oriented mindset.