Director, Multichannel Fundraising

About the role

The Director, Multichannel Fundraising serves as the strategic leader responsible for Operation Smile's multichannel donor engagement, retention, sustainer growth, and lifecycle fundraising strategy. The role establishes the vision, priorities, performance objectives, and investment strategies that drive donor engagement and revenue growth across direct mail, digital, DRTV, SMS, telemarketing, and emerging fundraising channels. The Director partners with executive leadership and cross-functional stakeholders to maximize donor lifetime value, strengthen fundraising capacity, and achieve organizational revenue objectives. This position is accountable for the strategic direction, performance, and long-term growth of the multichannel fundraising portfolio.

Responsibilities

• Defines and leads the organization's multichannel fundraising strategy, establishing long-term donor growth, retention, upgrade, and revenue objectives.
• Sets channel investment priorities, audience engagement strategies, and performance targets aligned with organizational goals, including strategies for Spanish-speaking supporters.
• Owns the planning, forecasting, stewardship, and optimization of a multi-million-dollar, revenue-generating fundraising portfolio.
• Accountable for revenue performance, expenses, return on investment, invoice approvals, and achievement of annual financial objectives.
• Partners with Finance, Purchasing, internal leaders, and external vendors to direct resource allocation and ensure sound financial management.
• Provides strategic leadership for sustainer and mid-level giving programs, establishing growth, retention, upgrade, and acquisition priorities.
• Leads the Sustainer and Midlevel Manager and vendor partners in translating strategy into integrated communication plans and measurable results.
• Directs the cross-functional creative and production strategy for fundraising campaigns, including English- and Spanish-language house-file initiatives and the Mid-Level Giving Proof of Concept program.
• Establishes approval standards, resolves competing priorities, and drives improvements in quality, cost, speed, and production effectiveness.
• Oversees donor data strategy and operational governance for monthly giving, including segmentation,