Director, Digital Fundraising

About the role

The Director, Digital Fundraising will oversee multi-channel fundraising campaigns, including email marketing, social media fundraising, online ads, and donation landing page optimization to meet revenue targets. They will align fundraising campaigns with Vibrant’s brand voice, messaging framework, and organizational positioning.

Responsibilities

• Develop and implement multi-channel digital fundraising strategies, including email campaigns, social media fundraising, online ads, and donation landing page optimization to meet revenue targets.
• Ensure fundraising campaigns and donor communications align with Vibrant’s brand voice, messaging framework, and organizational positioning.
• Partner with internal stakeholders on audience modeling across social channels and online giving platforms.
• Manage outside vendors by establishing strict contracts with clear KPIs, maintaining regular communication to ensure brand alignment, and independently tracking campaign ROI.
• Partner cross-functionally to align fundraising initiatives with broader organizational campaigns, audience engagement efforts, and content priorities.
• Collaborate with the Marketing & Communications team across marketing, digital, and creative to align fundraising campaigns with organizational marketing strategies, channel strategy, integrated campaign planning, and audience targeting to maximize engagement and conversion.
• Lead audience modeling and donor segmentation in partnership with the TECH data science team.
• Manage peer-to-peer fundraising activations, fundraising microsites, and digital supporter engagement initiatives.
• Create and manage digital fundraising calendars and campaign timelines to support annual fundraising priorities.
• Develop, execute, and optimize digital fundraising budgets, including media spend, agency relationships, and performance metrics.
• Create digital tools, fundraising assets, and campaign content to support Individual Giving and peer-to-peer fundraisers.
• Monitor, analyze, and report on campaign performance metrics, donor behavior, and digital fundraising trends, providing insights and recommendations for continuous growth and optimization.
• Collaborate with the Technology Fundraising Solutions Manager to optimize digital fundraising platforms, integrations, and emerging revenue opportunities.
• Support storytelling, short-form content, and digital fundraising messaging across channels when needed.
• Develop creative concepts for digital fundraising campaigns, including video and multimedia fundraising content.
• Stay informed on digital fundraising trends, platform updates, and emerging best practices to continuously improve campaign performance and donor engagement.

Requirements

• Strong project management skills
• Excellent writing and communication skills
• Proficiency with Salesforce and email marketing platforms and best-in-class fundraising technology platforms
• Ability to align fundraising campaigns with brand voice, messaging, and organizational positioning
• Experience collaborating cross-functionally across departments to drive outcomes
• Strong analytical, reporting, and campaign optimization skills
• Ability to align fundraising goals to broader organizational strategy and priorities
• Proven track record in donor acquisition and hitting digital revenue targets
• Strong financial acumen in managing and maintaining departmental budgets
• Ability to work in high-performing teams
• Familiarity with data analytics tools and comfort working alongside data science and engineering teams