Director, Membership Programming | RDG

Core Responsibilities

• Define and lead the overall programming vision across all membership touchpoints
• Develop a structured annual calendar anchored around key cultural moments and RDG marketing calendar (Basel, F1, seasonal peaks, etc.)
• Prioritize high-impact, signature activations over high-frequency programming
• Build scalable, repeatable formats that can evolve seasonally (vs. one-off events)
• Ensure all programming aligns with brand positioning and reinforces desirability
• Develop a deep understanding of member profiles, behaviors, and expectations
• Curate experiences that foster meaningful connections and community, not just attendance
• Identify and cultivate key members, connectors, and high-value profiles within the community
• Continuously refine programming based on qualitative feedback and behavioral insights
• Source and secure high-value partnerships (brands, talent, thought leaders, creators)
• Introduce members to new networks, industries, and opportunities through special offsite experiences and special perks
• Ensure partnerships bring real value to members (access, status, experience), not just visibility
• Position the membership as a cultural platform, not just a social offering
• Align programming with broader business objectives: retention, acquisition, and brand equity
• Contribute to membership growth through programming that drives desirability and referrals
• Track performance through clear KPIs (attendance quality, repeat engagement, conversion impact)
• Ensure efficient budget allocation with a focus on ROI and impact per activation
• Oversee flawless execution of all programming with strong attention to detail
• Establish and maintain SOPs for planning, production, and member experience delivery
• Cookordination with operations, marketing, and partnerships teams
• Ensure consistency across all venues and membership environments
• Lead and structure the programming function with clear ownership and accountability
• Elevate team standards from coordination to true project ownership
• Mentor team members to think strategically, not just operationally
• Foster a high-performance, solutions-driven culture
• Work closely with marketing to ensure programming is positioned, not just promoted
• Contribute to storytelling that reinforces exclusivity, relevance, and cultural authority
• Ensure programming feeds content, PR, and brand narratives
• Avoid transactional or “event-driven” communication; focus on editorial and experiential value

Member Experience & Community Building

• Develop a deep understanding of member profiles, behaviors, and expectations
• Curate experiences that foster meaningful connections and community, not just attendance
• Identify and cultivate key members, connectors, and high-value profiles within the community
• Continuously refine programming based on qualitative feedback and behavioral insights

Partnerships & Cultural Integration

• Source and secure high-value partnerships (brands, talent, thought leaders, creators)
• Introduce members to new networks, industries, and opportunities through special offsite experiences and special perks
• Ensure partnerships bring real value to members (access, status, experience), not just visibility
• Position the membership as a cultural platform, not just a social offering

Commercial & Strategic Performance

• Align programming with broader business objectives: retention, acquisition, and brand equity
• Contribute to membership growth through programming that drives desirability and referrals
• Track performance through clear KPIs (attendance quality, repeat engagement, conversion impact)
• Ensure efficient budget allocation with a focus on ROI and impact per activation

Operational Execution & Standards

• Oversee flawless execution of all programming with strong attention to detail
• Establish and maintain SOPs for planning, production, and member experience delivery
• Cookordination with operations, marketing, and partnerships teams
• Ensure consistency across all venues and membership environments
• Lead and structure the programming function with clear ownership and accountability
• Elevate team standards from coordination to true project ownership
• Mentor team members to think strategically, not just operationally

Team Leadership

• Lead and structure the programming function with clear ownership and accountability
• Elevate team standards from coordination to true project ownership
• Mentor team members to think strategically, not just operationally

Marketing & Positioning Alignment

• Work closely with marketing to ensure programming is positioned, not just promoted
• Contribute to storytelling that reinforces exclusivity, relevance, and cultural authority
• Ensure programming feeds content, PR, and brand narratives
• Avoid transactional or “event-driven” communication; focus on editorial and experiential value