Director, Marketplaces & Ecommerce

About the role

As Director of E-commerce, you own the post-click experience on auraframes.com and Amazon marketplace experience. From the moment a shopper lands on the site to the moment they convert (and come back), you are responsible for turning traffic into revenue. This is a high-ownership role on our Amazon 3P experience, Shopify-powered storefront, and other marketplaces. You will lead conversion rate optimization, site merchandising, and the on-site customer journey, partnering closely with paid media, lifecycle, brand, and product to make auraframes.com the best place to buy an Aura.

Responsibilities

• Own the marketplace strategy across Amazon and emerging channels, balancing profitable growth, brand presentation, operational excellence, and channel expansion.
• Own the full funnel from landing to purchase.
• Build and run a continuous testing roadmap, across landing pages, PDPs, cart, and checkout and build a mature CRO discipline.
• Set the agenda for what we test, why, and how we measure lift.
• Manage product presentation, bundling, pricing display, and promotional execution on-site.
• Translate seasonal moments (Back to School, holiday, gifting) into compelling on-site experiences.
• Own page speed, navigation, search, and the overall usability of the storefront.
• Reduce friction at every step.
• Lead our Shopify storefront roadmap, including theme, apps, and integrations.
• Partner with engineering and agencies as needed.
• Own e-commerce revenue