Director, Marketing Technology Architecture

About the role

As Director of Marketing Technology Architecture for the Fundraising and Marketing Technology Group (FMTG), you'll lead the technical strategy behind how the American Red Cross builds relationships with the millions of donors and blood donors it depends on. This is a new role, created because the organization is ready to move personalization and AI-driven marketing technology from concept to production—and needs someone who can turn that ambition into a tangible technical roadmap.

You'll lead a team of four architects covering AEM, marketing communications (Adobe Campaign), fundraising systems, and analytics/personalization (Adobe Target). Business stakeholders know what they want—deeper donor relationships and more consistent giving. Your job is to show them how they get there: architect the systems, mentor your team to build working proof-of-concepts, and get marketing leaders excited about what's possible.

The work location for this opportunity is virtual. The selected candidate will work 100% remotely from home and can be located anywhere in the United States but must work an east coast schedule.

Responsibilities

• Lead the technical evaluation and integration of personalization and journey-orchestration platforms—including Adobe Real-Time CDP, Adobe Journey Optimizer, and integrations with the Salesforce Marketing Cloud ecosystem—and make the architectural case for the solutions that best fit existing technology investments.
• Identify opportunities to leverage existing investments in the Adobe Experience Cloud and marketing profiles to drive engagement across platforms.
• Own service delivery for web personalization, translating business goals into insight-driven, actionable campaigns.
• Build proof-of-concepts hands-on to give marketing and fundraising leaders tangible examples to react to—not just roadmap slides.
• Provide expert guidance on emerging tools and technology trends, acting as the technical translator between business needs and achievable solutions.
• Anchor the Fundraising Agile Release Train as a Systems Architect, working directly with senior leadership to realize value.
• Lead the expansion of Generative AI across the organization's marketing technology systems, with strong attention to governance, safety, and sound technical design.
• Guide architectural decisions as existing martech platforms increasingly incorporate LLM-driven capabilities.
• Manage and mentor a team of four architects (AEM, marketing communications, fundraising systems, analytics/personalization), fostering a culture where proof-of-concepts drive decisions.
• Own the department's technology architecture roadmap, translating multi-year vision into deliverable increments.
• Lead evaluation and selection of architectural standards, tools, and processes across the marketing technology stack.
• Establish operating policies and procedures affecting departments and subordinate sections, interpret company-wide policies, and develop budgets, schedules, and performance standards.

Requirements

• Bachelor’s or Master’s degree in Computer Science, Information Systems, or a related field.
• Minimum of 10 years of experience in systems architecture or engineering.
• Three or more years in a direct staff management role.
• Seven or more years working directly with analytics, audience management, and personalization technologies.
• Five or more years of architecting CRM and marketing technology solutions within Adobe Experience Cloud (AEM, Adobe Campaign, Adobe Target, Adobe Analytics) or Salesforce Marketing Cloud.
• Three or more years of experience developing applications with object-oriented programming or expertise in a modern scripting language.
• Direct experience with a customer data platform or journey-orchestration tool (e.g., Adobe Real-Time CDP, Adobe Journey Optimizer, Salesforce Data Cloud/Journey Builder) is highly preferred.
• Experience working in an Agile delivery environment, preferably using the Scaled Agile Framework (SAFe).
• Thorough understanding of the Generative AI landscape, including hands-on experience implementing systems leveraging LLMs.
• Demonstrated experience with web application security, privacy, and data governance.
• Background in cloud computing and data warehouses, with preference for work with the AWS platform.
• Excellent communication and interpersonal skills, with the ability to convey technical concepts to non-technical stakeholders.
• Demonstrated ability to lead and inspire a team in a collaborative environment.
• Commitment to the non-profit sector and its values.
• Some domestic travel may be required.

Combination of education and general experience satisfies requirements so long as the total years equate to the minimum education and experience years combined (management experience cannot be substituted).

Physical Requirements

Physical requirements are typical of a normal office environment. Operational flexibility is required to meet sudden and unpredictable needs. Ability to use a personal computer, applicable software, and office equipment for sustained periods of time. May include sitting for long periods, driving a vehicle, and working under challenging conditions.

Pay

The annual salary range for this position is $170,000 - $190,000. Salaries are aligned to the specific geographic location where the work is primarily performed. Other factors, such as skills, experience, and comparison to other employees in the role, may also be considered.

Benefits

• Medical, dental, and vision plans.
• Health Spending Accounts & Flexible Spending Accounts.
• Paid time off: starting at 19 days a year, based on job type and tenure.
• 11 paid holidays (six core holidays and five floating holidays).
• 401K with up to 6% match.
• Paid family leave.
• Employee assistance program.
• Short-term and long-term disability and insurance.
• Service awards and recognition.