Director, Marketing Technology Architecture

Joining The American Red Cross is like nothing else—it’s as much something you feel as something you do. You become a vital part of the world’s largest humanitarian network, working alongside welcoming, diverse individuals who are exceptional yet unassuming. Here, your career grows within a movement that measures success in lives helped, communities strengthened, and individuals empowered to create lasting change. You’ll align your work with a mission bigger than any one of us, supported by mentors who foster your growth and a community that values you both professionally and personally.

About the role

As Director of Marketing Technology Architecture for the Fundraising and Marketing Technology Group (FMTG), you will lead the technical strategy behind building relationships with millions of donors and blood donors. This new role focuses on moving personalization and AI-driven marketing technology from concept to production, translating ambition into a tangible technical roadmap. You will lead a team of four architects covering AEM, marketing communications (Adobe Campaign), fundraising systems, and analytics/personalization (Adobe Target). Your role is to architect the systems that enable deeper donor relationships and more consistent giving, mentoring your team to build proof-of-concepts that excite marketing leaders. This position is 100% remote, with the flexibility to work from anywhere in the U.S., but requires an east coast schedule.

Responsibilities

• Lead the technical evaluation and integration of personalization and journey-orchestration platforms, including Adobe Real-Time CDP, Adobe Journey Optimizer, and Salesforce Marketing Cloud, ensuring alignment with existing technology investments.
• Identify opportunities to leverage Adobe Experience Cloud and marketing profiles to drive engagement across platforms.
• Own service delivery for web personalization, translating business goals into insight-driven, actionable campaigns.
• Build proof-of-concepts hands-on to demonstrate possibilities to marketing and fundraising leaders, rather than relying solely on roadmap slides.
• Provide expert guidance on emerging tools and technology trends, acting as a technical translator between business needs and achievable solutions.
• Anchor the Fundraising Agile Release Train as a Systems Architect, collaborating with senior leadership to deliver value.
• Lead the expansion of Generative AI across marketing technology systems, with a focus on governance, safety, and sound technical design.
• Guide architectural decisions as martech platforms increasingly incorporate LLM-driven capabilities.
• Manage and mentor a team of four architects, fostering a culture where proof-of-concepts drive decisions.
• Own the department’s technology architecture roadmap, translating multi-year vision into deliverable increments.
• Lead evaluation and selection of architectural standards, tools, and processes across the marketing technology stack.
• Establish operating policies and procedures affecting departments and subordinate work units, interpret company-wide policies, and develop budgets, schedules, and performance standards.

Requirements

• Bachelor’s or Master’s degree in Computer Science, Information Systems, or a related field.
• Minimum of 10 years of experience in systems architecture or engineering.
• At least 3 years in a direct staff management role.
• Seven or more years working directly with analytics, audience management, and personalization technologies.
• Five or more years of architecting CRM and marketing technology solutions within Adobe Experience Cloud (AEM, Adobe Campaign, Adobe Target, Adobe Analytics) or Salesforce Marketing Cloud.
• Three or more years of experience developing applications with object-oriented programming or expertise in a modern scripting language.
• Direct experience with a customer data platform or journey-orchestration tool (e.g., Adobe Real-Time CDP, Adobe Journey Optimizer, Salesforce Data Cloud/Journey Builder) is highly preferred.
• Experience working in an Agile delivery environment, preferably using the Scaled Agile Framework (SAFe).
• Thorough understanding of the Generative AI landscape, including hands-on experience implementing systems leveraging LLMs.
• Demonstrated experience with web application security, privacy, and data governance.
• Background in cloud computing and data warehouses, with preference for AWS platform experience.
• Excellent communication and interpersonal skills, with the ability to convey technical concepts to non-technical stakeholders.
• Demonstrated ability to lead and inspire a team in a collaborative environment.
• Commitment to the non-profit sector and its values.
• Must be authorized to work in the United States; the American Red Cross does not sponsor employment visas.
• Some domestic travel may be required.

Pay

The annual salary range for this position is $170,000 - $190,000. Salaries are aligned to the specific geographic location where the work is primarily performed, with additional factors such as skills, experience, and market comparisons influencing the final offer. This role does not include an annual bonus.

Benefits

• Medical, dental, and vision plans.
• Health Spending Accounts and Flexible Spending Accounts.
• Paid time off starting at 19 days per year, based on job type and tenure.
• 11 paid holidays (six core holidays and five floating holidays).
• 401K with up to 6% employer match.
• Paid family leave.
• Employee Assistance Program.
• Short-term and long-term disability and insurance.
• Service awards and recognition.