Director, Marketing Technology Architecture

Joining The American Red Cross is like nothing else—it’s as much something you feel as something you do. You become a vital part of the world’s largest humanitarian network, working alongside welcoming individuals who are exceptional yet unassuming, diverse yet united. You’ll grow your career within a movement that measures success in lives helped, communities strengthened, and individuals empowered to create lasting change. With mentors who support your growth and a mission bigger than any one of us, you’ll align your work with purpose while receiving competitive compensation and benefits. The Red Cross respects your life outside of work as much as your contributions within it.

About the role

As Director of Marketing Technology Architecture for the Fundraising and Marketing Technology Group (FMTG), you'll lead the technical strategy behind how the American Red Cross builds relationships with millions of donors and blood donors. This new role was created to move personalization and AI-driven marketing technology from concept to production, requiring someone who can turn ambition into a tangible technical roadmap. You'll lead a team of four architects covering AEM, marketing communications (Adobe Campaign), fundraising systems, and analytics/personalization (Adobe Target). Business stakeholders seek deeper donor relationships and more consistent giving—your job is to show them how to achieve it by architecting systems, mentoring your team, and building proof-of-concepts that excite marketing leaders. This is a 100% remote, virtual role; you can be located anywhere in the U.S. but must work an east coast schedule.

Responsibilities

• Personalization & Platform Strategy:
  • Lead the technical evaluation and integration of personalization and journey-orchestration platforms, including Adobe Real-Time CDP, Adobe Journey Optimizer, and integrations with Salesforce Marketing Cloud, making the architectural case for solutions that align with existing technology investments.
  • Identify opportunities to leverage existing Adobe Experience Cloud and marketing profiles to drive engagement across platforms.
  • Own service delivery for web personalization, translating business goals into insight-driven, actionable campaigns.
• Hands-On Delivery & Enablement:
  • Build proof-of-concepts yourself to give marketing and fundraising leaders tangible examples to react to—not just roadmap slides.
  • Provide expert guidance on emerging tools and technology trends, acting as the technical translator between business needs and achievable solutions.
  • Anchor the Fundraising Agile Release Train as a Systems Architect, working directly with senior leadership to realize value.
• Generative AI Architecture:
  • Lead the expansion of Generative AI across the organization’s marketing technology systems, with strong attention to governance, safety, and sound technical design.
  • Guide architectural decisions as existing martech platforms increasingly incorporate LLM-driven capabilities.
• Team Leadership & Roadmapping:
  • Manage and mentor a team of four architects (AEM, marketing communications, fundraising systems, analytics/personalization), fostering a culture where proof-of-concepts drive decisions.
  • Own the department’s technology architecture roadmap, translating multi-year vision into deliverable increments.
  • Lead evaluation and selection of architectural standards, tools, and processes across the marketing technology stack.
• Establish operating policies and procedures affecting departments and subordinate work units, interpret company-wide policies, and develop budgets, schedules, and performance standards.

Requirements

• Education: Bachelor’s or Master’s degree in Computer Science, Information Systems, or a related field.
• Experience:
  • Minimum of 10 years in systems architecture or engineering.
  • Seven or more years working directly with analytics, audience management, and personalization technologies.
  • Five or more years architecting CRM and marketing technology solutions within Adobe Experience Cloud (AEM, Adobe Campaign, Adobe Target, Adobe Analytics) or Salesforce Marketing Cloud.
  • Three or more years developing applications with object-oriented programming or expertise in a modern scripting language.
  • Direct experience with a customer data platform or journey-orchestration tool (e.g., Adobe Real-Time CDP, Adobe Journey Optimizer, Salesforce Data Cloud/Journey Builder) is highly preferred.
  • Experience working in an Agile delivery environment, preferably using the Scaled Agile Framework (SAFe).
• Staff Management: 3 years in a direct staff management role.
• Technical Expertise:
  • Thorough understanding of the Generative AI landscape, including hands-on experience implementing systems leveraging LLMs.
  • Demonstrated experience with web application security, privacy, and data governance.
  • Background in cloud computing and data warehouses, with preference for AWS platform experience.
• Soft Skills:
  • Excellent communication and interpersonal skills, with the ability to convey technical concepts to non-technical stakeholders.
  • Demonstrated ability to lead and inspire a team in a collaborative environment.
  • Commitment to the non-profit sector and its values.
• Travel: Some domestic travel may be required.
• Authorization: Must be authorized to work in the United States; the American Red Cross does not sponsor employment visas.

Pay

The annual salary range for this position is $170,000 - $190,000. Salaries are aligned to the specific geographic location where the work is primarily performed and may vary based on skills, experience, and comparison to other employees in the role. This position does not include an annual bonus.

Benefits

• Medical, dental, and vision plans.
• Health Spending Accounts & Flexible Spending Accounts.
• Paid time off starting at 19 days per year, based on job type and tenure.
• 11 paid holidays (six core holidays and five floating holidays).
• 401K with up to 6% employer match.
• Paid Family Leave.
• Employee Assistance Program.
• Short-term and long-term disability insurance.
• Service awards and recognition.

Physical Requirements

Physical requirements are typical of an office environment. Operational flexibility is required to meet sudden and unpredictable needs, including:

• Ability to use a personal computer, applicable software, and office equipment for sustained periods.
• May include sitting for long periods, driving a vehicle, and working under challenging conditions.